Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

INC001 THE HOPPER

INC001 THE HOPPER

THE HOPPERFormat # INC001The Hopper is an interactive format with an attention-grabbing, five-panel brochure for a marketing message and two affixed cards designed to spark action or introduce special offers. The streamlined, inline personalization and variable...

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INC002 THE BRUBECK

INC002 THE BRUBECK

THE BRUBECKFormat # INC002The highlight of The Brubeck mailer is the eight, 2-ply cards affixed to the inside carrier panel. Use this mailer over and over acclimating customers to the coupon format to keep them coming back. Marketing throughout the year is easy with...

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INC003 THE CARVER

INC003 THE CARVER

THE CARVERFormat # INC003A fully-customized and matched booklet, The Carver is a great way to establish a connection and commitment with a personalized membership card and references to purchase history plus a gift card for a future purchase. Variable Imaging Match...

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INC004 THE GALILEO

INC004 THE GALILEO

THE GALILEOFormat # INC004The Galileo is the perfect format for the frequent flyer. This twelve-page booklet can be completely customized with points and status information, program guidelines, and partner program offers. The inside pages contain a transport card as...

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INC005 THE TATUM

INC005 THE TATUM

THE TATUMFormat # INC005The Tatum has all the bells and whistles—both an affixed card and business reply envelope as well as a four-page brochure inside. Use a panel of the brochure as a response, an order form, or a donation card. Get the message out and back in one...

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INC006 THE MARC

INC006 THE MARC

THE MARCFormat # INC006The Marc, a quarter-fold mailer, includes twelve perforated coupons tailored for each individual customers. Personalize from end-to-end for better response and satisfaction. Four-Color Personalization Quarter-Fold Mailer Twelve Perforated...

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INC007 THE SCHEELE

INC007 THE SCHEELE

THE SCHEELEFormat # INC007Wow ambassadors through offers and promotions with The Scheele. A fully customized eight-page brochure delivers three cards that will generate action! Use the opportunity to issue member cards and drive frequency with promotional cards, all...

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INC008 THE CARTIER

INC008 THE CARTIER

THE CARTIERFormat # INC008For a high value deliverable that drives frequency at retail, look no further than The Cartier. Deliver a membership card with promotional cards, each with historical, data-driven, timely offers. This package is assembled, matched and...

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