Resources & SPC NEWS

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

Make AR Part of Your Marketing Reality

Make AR Part of Your Marketing Reality

As technology continues to evolve in the world of print, the advancements we’ve seen over the last several years have moved well beyond just new folds, cuts and finishes and into something far more user-engaging. Augmented reality (AR) has created a bridge between...

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Paper Market Update Q3 2020

Paper Market Update Q3 2020

Less than a year ago, the paper market was stabilizing, there was a growing shift to an excess paper supply, and expectations for price decreases were on the horizon. That all changed in Q2 with the sudden spring lockdowns and restrictions, hitting every sector of the...

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International Print Day 2020

International Print Day 2020

As we celebrate International Print Day in 2020, SPC is sharing what print means to our family. Use the hashtag #IPD20 to declare your love for print! Please enjoy this short video that showcases the meaning of print within our diverse workforce....

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Paper Market Update Q2 2020

Paper Market Update Q2 2020

COVID-19 has affected virtually every industry around the world, and paper is certainly no exception. North American demand for commercial paper fell year‑over‑year in April due to COVID-19 as well as other economic factors which impacted the industry as a whole....

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Paper Market Update Q4 2019

Paper Market Update Q4 2019

As we head into a new year, now is the time to look at where the paper industry is headed, and what that means for SPC and our clients. Paper has always been, and will continue to be, a commodity that plays a big role in determining the price of a project. While there...

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