An experience told through SPC’s perspective SPC recently met with a client with a very long-running and successful customer acquisition program. From all perspectives, it would be considered a complex direct mail program executed with multiple products, formats,...
Thought Leadership
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The Paper Market Unfolded Q1 2024
2024 kicked off with mills paying close attention to several variables that will shape the stability of the paper market: Lower order volumes Mills face the challenge of maintaining a balance between predicted lower order volumes and operational efficiency. Mills are...
The Paper Market Unfolded Q4 2023
The paper market remains steady heading into the new year, a much different scenario than the beginning of 2023. Printing & writing (P&W) demand is expected to show a dramatic drop in 2023, perhaps as much as 27%. Part of this dramatic drop is the overstocking...
The Paper Market Unfolded Q3 2023
As we move closer to the new year, we can't help but be hopeful about the continued stability of the paper market. At the end of the quarter, although printer inventories have been worked down, there is still excess inventory in the supply chain while paper...
The Paper Market Unfolded Q2 2023
Currently, the paper market seems to be in a relative comfort zone, though market conditions will become tighter in the back half of 2023. The market dynamics are dramatically different than they were at this time last year. Weakening demand coupled with lower...
The Paper Market Unfolded Q1 2023
The old axiom that “the only thing that’s constant is change” applies to the paper industry. We continue to find ourselves dealing with a market full of uncertainty and change. US graphic paper markets have been more stable in the first quarter of 2023, although we...
The Paper Market Unfolded Q4 2022
As we head into a new year, let’s look at where the paper industry is headed and how that might impact the 2023 direct mail strategy. Paper Market Slowly Moving into Less Choppy Water While we do not see prices retracting in 2023, it is encouraging we have gone months...
The Paper Market Unfolded Q3 2022
In Q3 2022, we saw a continuation of market conditions from the previous quarter. However, there are signs the imbalance in supply and demand is easing. Our hope moving into Q4 is for the overall market to loosen up, at least in some of the more common paper...
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