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How did you get started in human resources and why are you so passionate about the field? Gal: I was an undergraduate psychology major at the University of Illinois when I first learned about human resources. Unfortunately, there was no human resources major...
What piqued your interest in joining the SPC team? I was most interested in the unique opportunity to grow SPC’s business organically. How did you get started in the print and marketing industry? I started my career at John Swift Printing Company and worked for a few...
How Online Portals Can Streamline Workflows SPC Marketing Storefront Advantages Empowers geographically distributed locations while maintaining full corporate oversight Consolidates production and fulfillment of all assets through a single platform Maintains brand...
A breakdown of the USPS’s new Retargeting promotion The USPS is introducing a new incentive this year called Retargeting, active from September 1st through November 30th. This promotion gets your message to the right person at the right time by sending a postcard to a...
Introducing SPCSchool - SPC’s new training and development academy 2023 is off to an exciting start with the launch of SPCSchool, a new employee training & ongoing development academy. With the inaugural class currently going through the program, we asked training...
Integrating a strategic technology-driven extension is more than just a trend in direct marketing. It can be a game-changer. Applications such as Augmented Reality, Mixed Reality, Virtual Reality, Voice Assistant, Near Field Communication, or Video enable your mail to...
Welcome to the SPC Family, Brett Firdman! For the past 15 years, Brett has developed a well-rounded skill set as a marketing leader and strategist. Brett is bringing experience in direct mail, digital and social media channels to provide clients with an integrated...
The first USPS Promotion for 2023 is Tactile, Sensory, and Interactive and runs from February 1st through July 31st of 2023. The postal discount incentive for approved mailings has increased from 4% to 5%. For SPC clients with higher mail volumes, this could be huge...
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