Next-Gen Direct Response

Whether you are looking for harder working creative, more precise targeting, or a single source for full campaign execution, SPCFuel is geared to help you drive more sales. We harness the latest innovations and best practices to deliver ideas that generate real results.

Direct Marketing Services

Comprehensive Services for Success

Work with SPCFuel's team of marketing experts.

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Targeting Optimization
  • Data Sourcing/Modeling
  • Mobile, Location Based
  • Online/Offline Integration
Campaign Strategy
  • Market Analysis
  • Campaign Design
  • Channel Integration
  • Attribution
Ad-Tech Solutions
  • IP Targeting
  • Web Re-Targeting
  • Mobile Capture
  • Location Geo-framing
  • Augmented Reality
  • Automated Workflows
  • Custom APIs
  • DAM Tool Integration
Creative Services
  • Direct Mail
  • Format Optimization
  • Template Creation
  • Design for Digital
  • Print/Banner Ads
  • Video
  • Email
  • Landing Pages
  • Websites
Campaign Management
  • Project Management
  • Client Vendor Synergy
  • Campaign Optimization
  • Attribution & Results

Advertising Technology

Energize your campaign using smart new technologies

IP Targeting

Supercharge ROI by messaging across online & offline channels

Tactics to Generate Leads and ROI:

  • Send online ads to any address list
  • Send direct mail/email to your website visitors

Geo-Framing

Location targeting down to the square meter

Send mail to new audiences by locating your ideal target where they work, shop or play

Display Ads

Omni-Channel Delivery

Extend any print campaign to include digital advertising or vice versa

Informed delivery

A Free Second Touch with Mail Delivery in Subscribers Inbox

This is a USPS mailing sorting process which digitizes mail images and sends subscribers a preview of their mail prior to it’s delivery each morning.

Email

Amplify your campaign

Use email strategically and send to customers who want to hear from you.

  • Shopping cart reminders
  • Personalized communications
  • Cross sell similar products

NFC Tag Tech

Tag → Tap → Access:

  • Launch a website or an app
  • Share your contact info with someone
  • Begin a automated task

Beacon Tech

Drive more consumers to your business

Beacons transmitters use low-energy Bluetooth technology to send signals and notifications to other smart devices within a 200 foot radius.

Local Marketing Platforms

Streamline your marketing output

Allows local dealers or retail stores to order marketing programs via a platform that enables online or print marketing programs to work seamlessly.

Augmented Reality

Overlay digital elements on a printed mail piece.

AR is more than QR codes. AR both heightens engagement with a mail piece and links it directly to the online channel to end the sales process.

Augmented Reality is an evergreen experience that extends the lifespan of a printed piece 10x!

  • Include interactivity
  • Play a video
  • Overlay button links
  • 3D animations
  • Activate audio or sounds

USPS Technology Incentives

The USPS offers annual incentives for integrating new technologies and innovation with marketing mail. With each of these incentives, there is a qualifying discount. SPC helps clients leverage these opportunities with our strategic capabilities to extend and compliment existing and new direct mail campaigns.

Loyalty Marketing

With over 25 years of expertise and dedication to building and optimizing loyalty programs that actually drive engagement with your brand, we leverage customer data (audience attributes, behaviors and preferences) to create relevant, meaningful and results-driven communications that build lifetime value.

Use One to One Personalization

Influenced by historical customer data and behaviors, our approach to loyalty is leading with highly personalized content and valuable benefits.

%

CUSTOMERS REPORTED THAT PERSONALIZATION MADE THEM MORE LIKELY TO OPEN A DIRECT MAIL PIECE.

-Gallup

Your Journey with SPC

Collaborate & Create

SPCFuel is singularly focused on your success. Let’s maximize your marketing spend and drive excellence with our proven processes for higher ROI.

Together

  • Discovery Sessions
  • Client Inputs SPC

SPC Team

  • Analyze
  • Collect Data Insight
  • Organize Learnings

Together

  • Prioritize needs
  • Create Communication Strategy

Together

  • Create the Project Brief

SPC Team

  • Ask Additional Questions

Client

  • Provide Additional Details

SPC Team

  • Brainstorm
  • Study Competition
  • Look for New Opportunities
  • Create Concepts
  • Present Ideas

Client

  • Review
  • Provide Feedback
  • Review
  • Approve

SPC Team

  • Direct Mail
  • Digital
  • Video
  • Experiential
  • Additional Delivery Channels

Client

  • Review
  • Provide Feedback
  • Review Again
  • Approve

Together

  • Collaborative Creative Process

SPC Team

  • Finalize Art Files
  • Confirm Receipt of Data File
  • Preflight
  • Test
  • Quality Control
  • Final Proof

Client

  • Review
  • Provide Feedback
  • Review Again
  • Approve

SPC Team

  • Distribute to Post Office
  • Mail to Audience
  • Deploy Digital Components
  • Send Samples to Seed List

Together

  • Review Results
  • Adjust
  • Gain More Insight
  • Improve/Adjust/Repeat
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Inform

Together

  • Discovery Sessions
  • Client Inputs SPC

SPC Team

  • Analyze
  • Collect Data Insight
  • Organize Learnings

Together

  • Prioritize needs
  • Create Communication Strategy
Creative Brief

Together

  • Create the Project Brief

SPC Team

  • Ask Additional Questions

Client

  • Provide Additional Details
Ideate

SPC Team

  • Brainstorm
  • Study Competition
  • Look for New Opportunities
  • Create Concepts
  • Present Ideas

Client

  • Review
  • Provide Feedback
  • Review
  • Approve
Create Tactics

SPC Team

  • Direct Mail
  • Digital
  • Video
  • Experiential
  • Additional Delivery Channels

Client

  • Review
  • Provide Feedback
  • Review Again
  • Approve

Together

  • Collaborative Creative Process
Produce

SPC Team

  • Finalize Art Files
  • Confirm Reciept of Data File
  • Preflight
  • Test
  • Quality Control
  • Final Proof

Client

  • Review
  • Provide Feedback
  • Review Again
  • Approve
Activate

SPC Team

  • Distribute to Post Office
  • Mail to Audience
  • Deploy Digital Components
  • Send Samples to Seed List
Validate

Together

  • Review Results
  • Adjust
  • Gain More Insight
  • Improve/Adjust/Repeat

Family Run. Forward Looking.

SPC HQ

6019 W. Howard Street
Niles, IL 60714

Call us at 847.588.2580

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Access to our file transfer system (FTP)