Next-Gen Direct Response

Whether you are looking for harder working creative, more precise targeting, or a single source for full campaign execution, SPCFuel is geared to help you drive more sales. We harness the latest innovations and best practices to deliver ideas that generate real results.

Direct Marketing Services

Comprehensive Services for Success

Work with SPCFuel's team of marketing experts.

top hidden tab

x

Targeting Optimization

Data Sourcing/Modeling
Mobile, Location Based
Online/Offline Integration

Campaign Strategy

Market Analysis
Campaign Design
Channel Integration
Attribution

Ad-Tech Solutions

IP Targeting
Web Re-Targeting
Mobile Capture
Location Geo-framing
Augmented Reality
Automated Workflows
Custom APIs
DAM Tool Integration

Creative Services

Direct Mail
Format Optimization
Template Creation
Design for Digital
Print/Banner Ads
Video
Email
Landing Pages
Websites

Campaign Management

Project Management
Client Vendor Synergy
Campaign Optimization
Attribution & Results

Advertising Technology

Energize your campaign using smart new technologies

IP Targeting

Supercharge ROI by messaging across online & offline channels

Tactics to Generate Leads and ROI:

Send online ads to any address list
Send direct mail/email to your website visitors

Geo-Framing

Location targeting down to the square meter

Send mail to new audiences by locating your ideal target where they work, shop or play

Display Ads

Omni-Channel Delivery

Extend any print campaign to include digital advertising or vice versa

Informed delivery

A Free Second Touch with Mail Delivery in Subscribers Inbox

This is a USPS mailing sorting process which digitizes mail images and sends subscribers a preview of their mail prior to it’s delivery each morning.

Email

Amplify your campaign

Use email strategically and send to customers who want to hear from you.

Shopping cart reminders
Personalized communications
Cross sell similar products

NFC Tag Tech

Tag → Tap → Access:

Launch a website or an app
Share your contact info with someone
Begin an automated task

Beacon Tech

Drive more consumers to your business

Beacons transmitters use low-energy Bluetooth technology to send signals and notifications to other smart devices within a 200 foot radius.

Local Marketing Platforms

Streamline your marketing output

Allows local dealers or retail stores to order marketing programs via a platform that enables online or print marketing programs to work seamlessly.

Augmented Reality

Overlay digital elements on a printed mail piece.

AR is more than QR codes. AR both heightens engagement with a mail piece and links it directly to the online channel to end the sales process.

Augmented Reality is an evergreen experience that extends the lifespan of a printed piece 10x!

Include interactivity
Play a video
Overlay button links
3D animations
Activate audio or sounds

USPS Technology Incentives

The USPS offers annual incentives for integrating new technologies and innovation with marketing mail. With each of these incentives, there is a qualifying discount. SPC helps clients leverage these opportunities with our strategic capabilities to extend and compliment existing and new direct mail campaigns.

2022_USPS_Promotions_Calendar_creativeshowcase_WHITE

Loyalty Marketing

With over 25 years of expertise and dedication to building and optimizing loyalty programs that actually drive engagement with your brand, we leverage customer data (audience attributes, behaviors and preferences) to create relevant, meaningful and results-driven communications that build lifetime value.

Use One to One Personalization

Influenced by historical customer data and behaviors, our approach to loyalty is leading with highly personalized content and valuable benefits.

%

CUSTOMERS REPORTED THAT PERSONALIZATION MADE THEM MORE LIKELY TO OPEN A DIRECT MAIL PIECE.

-Gallup

Your Journey with SPC

Collaborate & Create

SPCFuel is singularly focused on your success. Let’s maximize your marketing spend and drive excellence with our proven processes for higher ROI.

Together

Discovery Sessions
Client Inputs SPC

SPC Team

Analyze
Collect Data Insight
Organize Learnings

Together

Prioritize needs
Create Communication Strategy

Together

Create the Project Brief

SPC Team

Ask Additional Questions

Client

Provide Additional Details

SPC Team

Brainstorm
Study Competition
Look for New Opportunities
Create Concepts
Present Ideas

Client

Review
Provide Feedback
Review
Approve

SPC Team

Direct Mail
Digital
Video
Experiential
Additional Delivery Channels

Client

Review
Provide Feedback
Review Again
Approve

Together

Collaborative Creative Process

SPC Team

Finalize Art Files
Confirm Receipt of Data File
Preflight
Test
Quality Control
Final Proof

Client

Review
Provide Feedback
Review Again
Approve

SPC Team

Distribute to Post Office
Mail to Audience
Deploy Digital Components
Send Samples to Seed List

Together

Review Results
Adjust
Gain More Insight
Improve/Adjust/Repeat

top hidden

x

Inform

Together

Discovery Sessions
Client Inputs SPC

SPC Team

Analyze
Collect Data Insight
Organize Learnings

Together

Prioritize needs
Create Communication Strategy

Creative Brief

Together

Create the Project Brief

SPC Team

Ask Additional Questions

Client

Provide Additional Details

Ideate

SPC Team

Brainstorm
Study Competition
Look for New Opportunities
Create Concepts
Present Ideas

Client

Review
Provide Feedback
Review
Approve

Create Tactics

SPC Team

Direct Mail
Digital
Video
Experiential
Additional Delivery Channels

Client

Review
Provide Feedback
Review Again
Approve

Together

Collaborative Creative Process

Produce

SPC Team

Finalize Art Files
Confirm Reciept of Data File
Preflight
Test
Quality Control
Final Proof

Client

Review
Provide Feedback
Review Again
Approve

Activate

SPC Team

Distribute to Post Office
Mail to Audience
Deploy Digital Components
Send Samples to Seed List

Validate

Together

Review Results
Adjust
Gain More Insight
Improve/Adjust/Repeat

Subscribe for updates

Subscribe for our "Direct to You News" to keep up-to-date with SPC’s latest articles including direct mail trends, innovating print technology as well as current events influencing the marketing industry.