Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Holly Winters, SPC's resident expert on format design and optimization, provides her step-by-step plan for effectively implementing the right format to meet your specific direct marketing needs. When it comes to creating unique format designs, understanding customers’...
We’re thrilled to welcome back Emma Stewart to SPC for her second summer internship! Last summer, Emma embarked on her journey through our traditional 13-week rotational program, diving into hands-on experiences across all of our departments. Along the way, Emma...
Last week, SPC held an exclusive roundtable discussion featuring representatives from Midland, Sappi, and Sustana. The group provided critical insights on the current state of the paper market, empowering SPC clients to make well-informed business decisions. SPC’s...
SPC adds another all-star to our team with the addition of Kathleen Dykstra, a 30-year veteran in the print industry. In her new role as Director of Estimating, Kathy will assume leadership of a mission-critical team responsible for developing the optimal production...
Through the Eyes of SPC Marketers from around the country came together in Nashville, Tennessee, for the 2025 National Postal Forum (NPF) in late April. For those unfamiliar, the NPF is the mailing and shipping industry’s premier networking event with over 4,000...
Like many areas of the economy, the global struggle and heavy turbulence due to tariffs have also destabilized the international paper market. Nobody knows how this will play out as the year unfolds, but at the moment, we’ve been able to avoid any tariff-related price...
Last week, SPC hosted a virtual "Ask Randy" session to discuss the new AI Incentive, which is part of the USPS Integrated Technology Promotion. Marketers can receive a 3% discount during this promotion, which they can select for a consecutive six-month period at any...
Tell us a little about your background and what led you to join the SPC sales team. I grew up in the business and was told to stay out of it. I am glad I did not listen. I have been fortunate to help create some beautiful and meaningful print components and programs...
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