Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Should marketers be concerned about the USPS reaching its debt limit? The USPS has officially hit its $15 billion borrowing limit from the U.S. Treasury. The Postmaster General appears to be leveraging this information as part of a broader negotiation strategy to seek...
Can you provide a brief overview of your career journey and what led you to join SPC? I’ve spent over 20 years in commercial print, managing complex automotive and advertising accounts. Throughout my career, I’ve focused on building strong client partnerships and...
A Special Guest Blog by Deborah Corn, Founder of Print Media Centr Trust is one of the most valuable currencies in marketing. Not because creativity or performance aren’t also important, but because the digital environment has changed the game. Spam, phishing,...
Historically, marketers have had a difficult time identifying and targeting young adults, ages 18 to 23 years old. This demographic is unique and attractive for many reasons and for many brands, connecting with consumers early in their adult lives and careers can...
The Paper Market Unfolded series is published quarterly and summarizes updates and insights from the printing industry over the previous quarter. The release of this issue was delayed into February to ensure we included the most recent new year announcements. Our goal...
Direct mail remains one of the most trusted and effective marketing channels. But today’s consumers don’t rely on a single channel in their buying journey. They move seamlessly between physical and digital spaces. To hold consumers’ attention and drive conversions,...
SPC is pleased to welcome Stephanie O’Dell Jenkins as the newest addition to our Sales Team. With 18 years of experience in the industry, Stephanie has a proven track record of building strong client relationships and driving business growth. We asked Stephanie 5...
Eric Kuhn is a Strategic Accounts Executive at SPC. In this SPC blog, Eric shares his insights and advice on how marketers can generate fresh, innovative ideas for the mail formats. Becoming Intentional Keeps Mail Campaigns Fresh & Effective In direct mail,...
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