Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Exciting news for 2026: all promotions will see an increase! Every incentive that provided a 3% or 4% discount in 2025 will be raised to a 5% discount this year. Get ready for enhanced savings! Let's break down the incentives offered: Integrated Technology: 5%...
How did you get started in the marketing industry? My introduction to the industry was a bit unconventional. In high school, a football coach also happened to be our graphic arts teacher. He encouraged me to enroll in his classes. We had a Ryobi and an A.B. Dick press...
What advice do you have on which USPS promotion should be used at the moment? The Tactile, Sensory, and Interactive Promotion ended in July, so many clients are now transitioning to the Integrated Technology promotion, which offers a 6-month sliding window of...
Holly Winters, SPC's resident expert on format design and optimization, provides her step-by-step plan for effectively implementing the right format to meet your specific direct marketing needs. When it comes to creating unique format designs, understanding customers’...
We’re thrilled to welcome back Emma Stewart to SPC for her second summer internship! Last summer, Emma embarked on her journey through our traditional 13-week rotational program, diving into hands-on experiences across all of our departments. Along the way, Emma...
Last week, SPC held an exclusive roundtable discussion featuring representatives from Midland, Sappi, and Sustana. The group provided critical insights on the current state of the paper market, empowering SPC clients to make well-informed business decisions. SPC’s...
SPC adds another all-star to our team with the addition of Kathleen Dykstra, a 30-year veteran in the print industry. In her new role as Director of Estimating, Kathy will assume leadership of a mission-critical team responsible for developing the optimal production...
Through the Eyes of SPC Marketers from around the country came together in Nashville, Tennessee, for the 2025 National Postal Forum (NPF) in late April. For those unfamiliar, the NPF is the mailing and shipping industry’s premier networking event with over 4,000...
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