Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
QR codes have been quickly adapted into our everyday lives, particularly enhancing the customer journey. It’s time to elevate this experience with dynamic and personalized QR codes that provide even greater benefits. Unlike static QR codes, dynamic QR codes allow you...
Written by Jamie Miller, a Strategic Accounts Executive at SPC, who has been working with clients for over 20 years to develop innovative solutions. In this blog post, Jamie shares his observations on how digital marketing has not fully achieved its response...
In a world dominated by likes, swipes, and scrolls, it might sound counterintuitive—but young adults are drawn to direct mail and the tangible, personal connection it brings. Gen Z (those born in the late 90s to early 2010s), the first fully...
Emma Stewart is a second-year intern at SPC and has experienced remarkable growth throughout her time with us. SPC is committed to nurturing the next generation of professionals in the print industry by providing students like Emma with invaluable hands-on experience...
Exciting news for 2026: all promotions will see an increase! Every incentive that provided a 3% or 4% discount in 2025 will be raised to a 5% discount this year. Get ready for enhanced savings! Let's break down the incentives offered: Integrated Technology: 5%...
How did you get started in the marketing industry? My introduction to the industry was a bit unconventional. In high school, a football coach also happened to be our graphic arts teacher. He encouraged me to enroll in his classes. We had a Ryobi and an A.B. Dick press...
What advice do you have on which USPS promotion should be used at the moment? The Tactile, Sensory, and Interactive Promotion ended in July, so many clients are now transitioning to the Integrated Technology promotion, which offers a 6-month sliding window of...
Holly Winters, SPC's resident expert on format design and optimization, provides her step-by-step plan for effectively implementing the right format to meet your specific direct marketing needs. When it comes to creating unique format designs, understanding customers’...
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