Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

2022 USPS Promotions

2022 USPS Promotions

Developing a strategy for future campaigns can feel overwhelming—we get it. Staring at a white wall is how it usually starts. Well, how about first looking at where you can save money? What’s this USPS Promotions and Incentives Program about? In 2011, the USPS...

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Ask Randy: December 2021

Ask Randy: December 2021

With the holiday season in full swing, direct mail marketers have their noses to the grindstone trying to get their customers’ pieces in-home, and on time. This is a challenge every year. Certain factors are making it even more challenging this year. This issue of Ask...

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Jake’s Take on Joining the Sales Team

Jake’s Take on Joining the Sales Team

SPC is committed to developing the next generation of direct marketing professionals. #JakesTake is a fresh perspective from one of our recent graduates of the SPC Internship Program. For more info on this program, check out www.specialtyprintcomm.com. You can also...

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