Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Through the Eyes of SPC Marketers from around the country came together in Nashville, Tennessee, for the 2025 National Postal Forum (NPF) in late April. For those unfamiliar, the NPF is the mailing and shipping industry’s premier networking event with over 4,000...
Like many areas of the economy, the global struggle and heavy turbulence due to tariffs have also destabilized the international paper market. Nobody knows how this will play out as the year unfolds, but at the moment, we’ve been able to avoid any tariff-related price...
Last week, SPC hosted a virtual "Ask Randy" session to discuss the new AI Incentive, which is part of the USPS Integrated Technology Promotion. Marketers can receive a 3% discount during this promotion, which they can select for a consecutive six-month period at any...
What did Postmaster General Louis DeJoy announce regarding his tenure and the future of the USPS? Postmaster General Louis DeJoy announced last week his intention to step down after five years in the position and just four years into his Delivering for America plan to...
Newest Promotion in 2025 – active April 1st through December 31st As mentioned in our previous blog, Ask Randy Recap, Continuous Contact is a new promotion in 2025 that encourages marketers to plan campaigns with multiple touchpoints to the same address to receive a...
Lower Shipment Volume Signals Softer Market in 2025The North American printing and writing shipments decline continued into Q4, hitting its lowest level of 2024 in November, potentially indicating a weaker market in early 2025. Weak performance in the uncoated free...
Eligible mailers can receive up to 30% credit on incremental mail volume over last year. Registration for the First-Class Mail and Marketing Mail Growth Incentives is open now for 2025. The Details Both First-Class Mail and Marketing Mail Growth Incentives will...
A new option within the Integrated Technology Promotion, the AI promotion seeks to “leverage Artificial Intelligence to simplify the process of creating an exciting, impactful mailpiece”. Use AI to efficiently generate unique copy and images to craft a message that...
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