Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
On May 28, SPC held an exclusive roundtable discussion featuring representatives from Midland, Sappi, and Domtar. The group provided critical insights on the current state of the paper market, empowering SPC clients to make well-informed business decisions. Paper...
Thru the Eyes of SPC Marketers from around the country came together in Phoenix, Arizona, for the 2026 National Postal Forum (NPF) in early May. For those unfamiliar, the NPF is the mailing and shipping industry’s premier networking event with over 4,000 attendees....
This past quarter saw an interesting combination of multiple price increases as well as decreased market capacity. As mentioned in our Paper Market Unfolded Q4 2025, 2026 started with several key suppliers in the uncoated freesheet (UFS) market announcing price...
Should marketers be concerned about the USPS reaching its debt limit? The USPS has officially hit its $15 billion borrowing limit from the U.S. Treasury. The Postmaster General appears to be leveraging this information as part of a broader negotiation strategy to seek...
A Special Guest Blog by Deborah Corn, Founder of Print Media Centr Trust is one of the most valuable currencies in marketing. Not because creativity or performance aren’t also important, but because the digital environment has changed the game. Spam, phishing,...
Historically, marketers have had a difficult time identifying and targeting young adults, ages 18 to 23 years old. This demographic is unique and attractive for many reasons and for many brands, connecting with consumers early in their adult lives and careers can...
The Paper Market Unfolded series is published quarterly and summarizes updates and insights from the printing industry over the previous quarter. The release of this issue was delayed into February to ensure we included the most recent new year announcements. Our goal...
Direct mail remains one of the most trusted and effective marketing channels. But today’s consumers don’t rely on a single channel in their buying journey. They move seamlessly between physical and digital spaces. To hold consumers’ attention and drive conversions,...
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