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Welcome to SPC, Greg Ward! Over the course of his 14 years of experience in the direct marketing industry, Greg has developed his expertise in consumer data and marketing technology. We caught him for a brief Q&A session. Here’s what Greg had to say: SPC: What...
Briefing by Michael Baig, SPC VP of Administration and General Counsel It All Starts with California California was the first state to enact comprehensive data privacy legislation, when it passed the California Consumer Privacy Act (CPCA) in 2018. The CPCA codified...
There are hundreds of search results that highlight business issues that come with selling products through retail channels like QVC, HSN, Amazon, or other e-commerce sites. Each issue also seems to present its own challenge. This blog is intended for companies who...
Paper – the vanishing commodity. The ever-shrinking production capacity of paper mills and ravaged inventory coupled with reduced allocations has wreaked havoc on the print industry. The lack of availability of paper and the subsequent bargaining to procure it has...
1. What are the highlight changes in the 2022 USPS incentives as compared to years past? The upcoming USPS Mailing Promotions for 2022 are repeats of previous years. What has changed is the duration for a handful of them and the biggest difference being the percentage...
Yes, the forthcoming August 29, 2021 USPS rate increase is painful. But the USPS threw direct marketers a bone. Did you miss it? The USPS August rate case includes a size adjustment for first-class postcards. Marketers are no longer bound by the content restrictive...
Effective June 21, FedEx has instituted additional peak surcharges on some residential ground packages by $.30 per package, which could impact your fulfillment shipping costs. UPS also added surcharges to certain international shipments. Our previous blog, "Getting...
The economic recovery is welcomed yet things remain quite volatile for the direct mail industry and the USPS. While making progress, the summary points below describe a postal organization very much still in transition. The most important three words to both guide and...
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