Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
The beautiful city of Charlotte North Carolina was home to the 2023 National Postal Forum (NPF) from May 21 to May 24. SPC can officially put another successful NPF in the books. Delivering for America was the theme of this premier mailing and shipping conference with...
What can you tell us about the price increases taking effect in July? How are the size and timing of rate increases determined? This is not shocking news as industry experts predicted a postage rate increase in July. The new prices will be effective July 9, 2023. The...
The old axiom that “the only thing that’s constant is change” applies to the paper industry. We continue to find ourselves dealing with a market full of uncertainty and change. US graphic paper markets have been more stable in the first quarter of 2023, although we...
Introducing SPCSchool - SPC’s new training and development academy 2023 is off to an exciting start with the launch of SPCSchool, a new employee training & ongoing development academy. With the inaugural class currently going through the program, we asked training...
Integrating a strategic technology-driven extension is more than just a trend in direct marketing. It can be a game-changer. Applications such as Augmented Reality, Mixed Reality, Virtual Reality, Voice Assistant, Near Field Communication, or Video enable your mail to...
SPC hosted an #AskRandyUSPS virtual session on February 1st, 2023. In this session, SPC Director of Postal Affairs, Logistics, and Strategy, Randy Weiler, explained new ways to qualify for USPS Promotions that are different from previous years. Randy also shared...
Welcome to the SPC Family, Brett Firdman! For the past 15 years, Brett has developed a well-rounded skill set as a marketing leader and strategist. Brett is bringing experience in direct mail, digital and social media channels to provide clients with an integrated...
As we head into a new year, let’s look at where the paper industry is headed and how that might impact the 2023 direct mail strategy. Paper Market Slowly Moving into Less Choppy Water While we do not see prices retracting in 2023, it is encouraging we have gone months...
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