Direct MarketerS

format innovation guide

This guide was created to inspire and help direct marketers and their teams. Reach customers and prospects with breakthrough, creative direct mail for acquisition, loyalty communications or other out of the box campaigns.

Use this guide to energize future campaigns with options that capture an audience’s attention taking previous results above and beyond expectation.

Unleash your creativity here!


With over 125 formats to browse, finding the perfect direct mail piece for any purpose just got a whole lot easier. The guide takes you through eight mailer categories—Privacy, Interactive, Classic, Hybrid, Unique Folds & Die-Cut, Incentive, Pocket, and Booklet. Below are formats from each category.

Contact your sales rep for access to the entire library.

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USPS Approved Formats

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You can see a sampling below from our NEW SPC Format Innovation Guide.

Creativity Unleashed: Format Spotlight


SPC delivers high volume, data-driven direct mail and loyalty marketing solutions.  The evolution of direct marketing mail starts with paper. Incorporate full color personalization, add contrasting varnishes, and enhance your mailer with finishes that will entice your target audiences. The journey concludes in the mailbox but the marketing experience continues with the messaging you delivered.

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