Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Paper – the vanishing commodity. The ever-shrinking production capacity of paper mills and ravaged inventory coupled with reduced allocations has wreaked havoc on the print industry. The lack of availability of paper and the subsequent bargaining to procure it has...
1. What are the highlight changes in the 2022 USPS incentives as compared to years past? The upcoming USPS Mailing Promotions for 2022 are repeats of previous years. What has changed is the duration for a handful of them and the biggest difference being the percentage...
8-Week Summer 2021 Recap Despite the challenges of the pandemic, SPC continued its commitment to give college students a hands-on look at the world of marketing and direct mail production. This summer marks the second time we hosted Harper College Students studying...
CLICK HERE TO DOWNLOAD THE AUGUST 2021 POSTAGE RATES INFO SHEETS
Competiscan is a service SPC uses to gain custom insights and analyze competitors’ marketing efforts with various companies. It allows us the ability to track a prospect’s current marketing habits, specifically in direct mail and print for SPC’s purposes. SPC recently...
Yes, the forthcoming August 29, 2021 USPS rate increase is painful. But the USPS threw direct marketers a bone. Did you miss it? The USPS August rate case includes a size adjustment for first-class postcards. Marketers are no longer bound by the content restrictive...
Executive Summary The paper market remains in crisis causing ripple effects across the U.S. economy. Marketers have been forced to scramble as they identify alternative paper choices, spend more for paper orders, and delay campaigns—just as brands are working through...
Count on SPC for creative that drives results. Our talented team was recognized by the Chicago Association of Direct Marketing (CADM) Tempo Awards for producing a campaign that boosted response by 44% against the control. SPC won four awards across three categories:...
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