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Welcome to the SPC Family, Brett Firdman! For the past 15 years, Brett has developed a well-rounded skill set as a marketing leader and strategist. Brett is bringing experience in direct mail, digital and social media channels to provide clients with an integrated...
As we head into a new year, let’s look at where the paper industry is headed and how that might impact the 2023 direct mail strategy. Paper Market Slowly Moving into Less Choppy Water While we do not see prices retracting in 2023, it is encouraging we have gone months...
What’s new with USPS promotions in 2023? The postal incentives are bigger than ever for this year. Why? Because the USPS is still trying to grow the relevance of mail. In their eyes, if marketers participate in a promotion, they should see higher return rates, thus...
The first USPS Promotion for 2023 is Tactile, Sensory, and Interactive and runs from February 1st through July 31st of 2023. The postal discount incentive for approved mailings has increased from 4% to 5%. For SPC clients with higher mail volumes, this could be huge...
NEW IDEAS DESIGNED TO DELIVER STRONGER DIRECT MAIL RESULTS The USPS continues to offer dramatic incentives designed to motivate marketers to try new ideas. For over a decade, it’s been a proven way to test and incorporate innovative add-ons meant to improve direct...
What exactly is kitting? At SPCFuel, we know kitting like the backs of our hands. Kitting, or co-packaging, is a technique where a product or products are assembled with other elements and sent to a consumer to advertise a business. It can be promotional materials or...
Last month, SPC and a large group of clients hit the road to visit Billerud, Quinnesec Mill in Iron Mountain, Michigan. Client partners from coast to coast came in to join us on the journey to Michigan’s U.P. The trip began at daybreak at the SPC headquarters in...
In Q3 2022, we saw a continuation of market conditions from the previous quarter. However, there are signs the imbalance in supply and demand is easing. Our hope moving into Q4 is for the overall market to loosen up, at least in some of the more common paper...
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