Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

Q&A with Ryan Guggisberg

Q&A with Ryan Guggisberg

SPC’s new Strategic Accounts Executive What piqued your interest in joining SPC? SPC is an independently-owned, family-run organization investing in the future and growing faster than anyone else. What’s not to love? What experience from your previous roles has...

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Ask Randy RecaP: 2027 USPS Promotions

Ask Randy RecaP: 2027 USPS Promotions

The September ’26 Ask Randy session clarified the 2027 USPS Promotions. The session focused specifically on two new promotions: Direct Mail Discovery and Impact Message, as well as the two tiers of the Tactile, Sensory, & Interactive promotion. During the session,...

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2026 Bridge Conference

2026 Bridge Conference

From the eyes of SPC Marketers and nonprofit fundraisers from around the country came together in National Harbor, Maryland, for the 2026 Bridge to Integrated Marketing & Fundraising Conference. The theme this year was “Stronger Than the Moment,” focusing on...

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Direct Mail is a Performance

Direct Mail is a Performance

By Deborah Corn Deborah is the founder of the Print Media Centr (www.printmediacentr.com), providing strategy, intel, and insight for printing and marketing professionals and print enthusiasts around the world. Every mailer can be an Oscar-worthy experience, not just...

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SPC Paper Market Roundtable Recap

SPC Paper Market Roundtable Recap

On May 28, SPC held an exclusive roundtable discussion featuring representatives from Midland, Sappi, and Domtar. The group provided critical insights on the current state of the paper market, empowering SPC clients to make well-informed business decisions. Paper...

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2026 National Postal Forum Recap

2026 National Postal Forum Recap

Thru the Eyes of SPC Marketers from around the country came together in Phoenix, Arizona, for the 2026 National Postal Forum (NPF) in early May. For those unfamiliar, the NPF is the mailing and shipping industry’s premier networking event with over 4,000 attendees....

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