Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

Ask Randy: USPS Update January 2023

Ask Randy: USPS Update January 2023

What’s new with USPS promotions in 2023? The postal incentives are bigger than ever for this year. Why? Because the USPS is still trying to grow the relevance of mail. In their eyes, if marketers participate in a promotion, they should see higher return rates, thus...

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2023 USPS Promotions

2023 USPS Promotions

NEW IDEAS DESIGNED TO DELIVER STRONGER DIRECT MAIL RESULTS The USPS continues to offer dramatic incentives designed to motivate marketers to try new ideas. For over a decade, it’s been a proven way to test and incorporate innovative add-ons meant to improve direct...

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The 2022 Paper Mill Tour

The 2022 Paper Mill Tour

Last month, SPC and a large group of clients hit the road to visit Billerud, Quinnesec Mill in Iron Mountain, Michigan. Client partners from coast to coast came in to join us on the journey to Michigan’s U.P. The trip began at daybreak at the SPC headquarters in...

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