Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Big Changes Proposed for the 2025 USPS Promotional Calendar The USPS filed their proposed 2025 promotions with the Postal Regulatory Commission featuring two new promotions and a new add-on program providing customers an additional 1% discount. SPC has you covered...
For existing mail marketers, the USPS has great news! The USPS has introduced its biggest incentive to date. Eligible mailers can receive a credit of up to 30% on incremental mail volume over last year. Registration for the First-Class Mail and Marketing Mail Growth...
How Online Portals Can Streamline Workflows SPC Marketing Storefront Advantages Empowers geographically distributed locations while maintaining full corporate oversight Consolidates production and fulfillment of all assets through a single platform Maintains brand...
At SPC's quarterly informative sessions, you hear directly from industry experts and get your questions answered. On Tuesday, November 14th, we focused on the outlook of the United States Postal Services. Tom Foti, USPS Vice President, Product Solutions, shared...
A breakdown of the USPS’s new Retargeting promotion The USPS is introducing a new incentive this year called Retargeting, active from September 1st through November 30th. This promotion gets your message to the right person at the right time by sending a postcard to a...
Integrating a strategic technology-driven extension is more than just a trend in direct marketing. It can be a game-changer. Applications such as Augmented Reality, Mixed Reality, Virtual Reality, Voice Assistant, Near Field Communication, or Video enable your mail to...
The first USPS Promotion for 2023 is Tactile, Sensory, and Interactive and runs from February 1st through July 31st of 2023. The postal discount incentive for approved mailings has increased from 4% to 5%. For SPC clients with higher mail volumes, this could be huge...
In 2021 retail e-commerce sales amounted to approximately 4.9 trillion dollars worldwide, according to Statista, a company that provides analysis of markets and trends. This figure is forecast to grow by 50 percent over the next four years, reaching about 7.4 trillion...
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