Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
What piqued your interest in joining the SPC team? I was most interested in the unique opportunity to grow SPC’s business organically. How did you get started in the print and marketing industry? I started my career at John Swift Printing Company and worked for a few...
A breakdown of the USPS’s new Retargeting promotion The USPS is introducing a new incentive this year called Retargeting, active from September 1st through November 30th. This promotion gets your message to the right person at the right time by sending a postcard to a...
Introducing SPCSchool - SPC’s new training and development academy 2023 is off to an exciting start with the launch of SPCSchool, a new employee training & ongoing development academy. With the inaugural class currently going through the program, we asked training...
Integrating a strategic technology-driven extension is more than just a trend in direct marketing. It can be a game-changer. Applications such as Augmented Reality, Mixed Reality, Virtual Reality, Voice Assistant, Near Field Communication, or Video enable your mail to...
Welcome to the SPC Family, Brett Firdman! For the past 15 years, Brett has developed a well-rounded skill set as a marketing leader and strategist. Brett is bringing experience in direct mail, digital and social media channels to provide clients with an integrated...
The first USPS Promotion for 2023 is Tactile, Sensory, and Interactive and runs from February 1st through July 31st of 2023. The postal discount incentive for approved mailings has increased from 4% to 5%. For SPC clients with higher mail volumes, this could be huge...
NEW IDEAS DESIGNED TO DELIVER STRONGER DIRECT MAIL RESULTS The USPS continues to offer dramatic incentives designed to motivate marketers to try new ideas. For over a decade, it’s been a proven way to test and incorporate innovative add-ons meant to improve direct...
for the love of paper Last month, SPC and a large group of clients hit the road to visit Billerud, Quinnesec Mill in Iron Mountain, Michigan. Client partners from coast-to-coast came to SPC to make the journey to Michigan’s U.P. The trip began at daybreak at the SPC...
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