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Thought Leadership
Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
The Paper Market Unfolded Q3 2021
The SPC Q2 Paper Market Update started out with this sentence, “The paper market remains in crisis causing ripple effects across the U.S. Economy.” Current market conditions are essentially the same as they were in Q2. Paper experts have predicted a more normalized...
Frustrated with the Paper Situation? It’s Time to Pivot and Collaborate
Paper – the vanishing commodity. The ever-shrinking production capacity of paper mills and ravaged inventory coupled with reduced allocations has wreaked havoc on the print industry. The lack of availability of paper and the subsequent bargaining to procure it has...
Harper College Students
8-Week Summer 2021 Recap Despite the challenges of the pandemic, SPC continued its commitment to give college students a hands-on look at the world of marketing and direct mail production. This summer marks the second time we hosted Harper College Students studying...
PAPER MARKET UNFOLDED: Q2 2021 FULL REPORT
Executive Summary The paper market remains in crisis causing ripple effects across the U.S. economy. Marketers have been forced to scramble as they identify alternative paper choices, spend more for paper orders, and delay campaigns—just as brands are working through...
Educating the Future of Print with Clemson
The Clemson Graphic Communications program has proven to produce knowledgeable, experienced professionals ready for the work place after graduation. SPC is always looking for ways to grow the future of print and is committed to the success of young professionals in...
The Paper Market Unfolded: Q2 2021 Overview
Marketers across the U.S. are feeling the effects of a struggling global paper market. Supply is currently a huge problem. Not all marketers will get the paper they need for Q3 and Q4 without planning ahead. Lead times have gone from 3-5 weeks to 10-12+ weeks as paper...
Paper Notice: Additional Price Increase
It is disappointing to have to inform you for the third time this year about coated free sheet paper price increases. This new increase will start in June 2021. The increase will range between 6-7% on commonly used coated stocks from Sappi and Verso brands. Sappi and...
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