8-Week Summer 2021 Recap Despite the challenges of the pandemic, SPC continued its commitment to give college students a hands-on look at the world of marketing and direct mail production. This summer marks the second time we hosted Harper College Students studying...
Thought Leadership
Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
2021 August USPS Postage Rates
CLICK HERE TO DOWNLOAD THE AUGUST 2021 POSTAGE RATES INFO SHEETS
Rethinking Seasonal Trends in Direct Mail
Competiscan is a service SPC uses to gain custom insights and analyze competitors’ marketing efforts with various companies. It allows us the ability to track a prospect’s current marketing habits, specifically in direct mail and print for SPC’s purposes. SPC recently...
PAPER MARKET UNFOLDED: Q2 2021 FULL REPORT
Executive Summary The paper market remains in crisis causing ripple effects across the U.S. economy. Marketers have been forced to scramble as they identify alternative paper choices, spend more for paper orders, and delay campaigns—just as brands are working through...
Supply Chains Continue to Tighten, and Freight Costs from Overseas Continue to Increase
Effective June 21, FedEx has instituted additional peak surcharges on some residential ground packages by $.30 per package, which could impact your fulfillment shipping costs. UPS also added surcharges to certain international shipments. Our previous blog, "Getting...
Educating the Future of Print with Clemson
The Clemson Graphic Communications program has proven to produce knowledgeable, experienced professionals ready for the work place after graduation. SPC is always looking for ways to grow the future of print and is committed to the success of young professionals in...
The Paper Market Unfolded: Q2 2021 Overview
Marketers across the U.S. are feeling the effects of a struggling global paper market. Supply is currently a huge problem. Not all marketers will get the paper they need for Q3 and Q4 without planning ahead. Lead times have gone from 3-5 weeks to 10-12+ weeks as paper...
ASK RANDY: USPS Proposed Postage Increases in Late August
The USPS has submitted a request to increase postage rates effective August 29, 2021. Marketing mail shows a 6.6% increase with a 6.8% proposed increase for First Class mail. The notice was filed on May 28 with the Postal Regulatory Commission (PCR) as part of the...
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