Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
With insights from map expert Randy Hardy from LOCR Dynamic map applications in direct mail campaigns are transforming the way marketers provide relevant and useful content to consumers. Today’s marketers realize success through highly personalized direct mail....
Introducing Holly Winters, the newest addition to the SPCFuel Team as Associate Creative Director. With over two decades of experience in the direct mail industry, Holly brings a wealth of expertise poised to enrich our creative output. Her proficiency lies in...
The USPS 2024 calendar has been released and remains largely unchanged from 2023. To the delight of many mail marketers, the Tactile, Sensory, and Interactive Promotion continues into July 2024. Here’s a refresher on what is included in this promotion: Running from...
How did you get started in the print industry and why are you passionate about the field? Lauritzen: I began my career in the printing industry right out of school working in Quality Control for a press manufacturer. A few years later I went to work for a...
In mid-September, SPC and a large group of over 30 clients journeyed to the Sappi Somerset Mill in Skowhegan Maine, one of the largest paper mills in North America. The group was ready to learn, collaborate, and bond over a common thread that ties them all...
How did you get started in human resources and why are you so passionate about the field? Gal: I was an undergraduate psychology major at the University of Illinois when I first learned about human resources. Unfortunately, there was no human resources major...
What piqued your interest in joining the SPC team? I was most interested in the unique opportunity to grow SPC’s business organically. How did you get started in the print and marketing industry? I started my career at John Swift Printing Company and worked for a few...
Welcome to the SPC Family, Brett Firdman! For the past 15 years, Brett has developed a well-rounded skill set as a marketing leader and strategist. Brett is bringing experience in direct mail, digital and social media channels to provide clients with an integrated...
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