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Welcome to the SPC family, Tim Doyle! Tim joins SPC as a Strategic Accounts Executive after 28 years at Vericast. Based in the Boston area, Tim has helped some of the biggest brands adopt innovative marketing techniques designed to accelerate sales. What piqued your...
Welcome to SPC, Greg Ward! Over the course of his 14 years of experience in the direct marketing industry, Greg has developed his expertise in consumer data and marketing technology. We caught him for a brief Q&A session. Here’s what Greg had to say: SPC: What...
Briefing by Michael Baig, SPC VP of Administration and General Counsel It All Starts with California California was the first state to enact comprehensive data privacy legislation, when it passed the California Consumer Privacy Act (CPCA) in 2018. The CPCA codified...
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