Q&A with new SPC Strategic Accounts Executive, Tim Doyle

Welcome to the SPC family, Tim Doyle!

Tim joins SPC as a Strategic Accounts Executive after 28 years at Vericast. Based in the Boston area, Tim has helped some of the biggest brands adopt innovative marketing techniques designed to accelerate sales.

What piqued your interest in joining the SPC team?

What I liked from the start was the family atmosphere and how SPC is quick to adapt to client needs and market challenges. SPC also has a strong track record due to being innovative, nimble, and investing in the company’s capabilities to deliver first-class media options to their clients.

What do you bring to SPC?

I’ve spent the last couple of years partnering with some of the largest brands, developing and implementing data-driven marketing programs that achieved successful and measurable results. I have experience in infusing data, measuring results, and optimizing based on analytics. This isn’t anything different than what the SPC team is doing now but I’m excited to help in the efforts to make SPC the integrated marketing solutions provider of choice!!

How did you get started in the printing industry?

I have always wanted to get into sales, specifically marketing. As my first job after college, I had the opportunity to work for a local printer and cut my teeth in both the industry and in a sales role. About a year later I had taken a job with a national direct mail marketing company and spent the last 28 years there. So, it’s safe to say print has always been a big part of my professional career.

What are your thoughts on the current state of direct mail and direct marketing?

Although it’s not the shiny and sexy new widget in today’s highly fragmented and cluttered media space, direct mail is reliable, personal, tangible, and it continues to drive consumer engagement. Consumers welcome experiences outside of their computer and phone screens.  Direct mail allows companies to reach and engage with customers at home, where they spend their time, providing a physical message that cuts through the clutter that we are seeing on the digital side.

Direct mail marketing continues to innovate and be super targeted and personal. It provides businesses with real-time marketing analytics to help improve targeting and increase ROI. Direct mail marketing is and will continue to be a valuable media platform to drive consumer engagement and activation.

What are some of your outside interests?

I enjoy being with the family and supporting and following my kids’ passion for sports. I love being on the water and competing in any kind of backyard games. Going for hikes with my dog Charlie and taking spontaneous weekend “Clark Griswold like” trips with the family are always fun as well.

What is the best single piece of business advice you have ever received?

I learned early on that your internal client relationships (your co-workers) are just as important as your external client relationships. In this line of work, there are so many touch points to execute successful marketing campaigns. It’s a total team effort and having the appreciation for the many that play a huge role to make it all happen is critical to success.

Tim Doyle
Strategic Account Executive

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