Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
What piqued your interest in joining the SPC team? I was most interested in the unique opportunity to grow SPC’s business organically. How did you get started in the print and marketing industry? I started my career at John Swift Printing Company and worked for a few...
Currently, the paper market seems to be in a relative comfort zone, though market conditions will become tighter in the back half of 2023. The market dynamics are dramatically different than they were at this time last year. Weakening demand coupled with lower...
The old axiom that “the only thing that’s constant is change” applies to the paper industry. We continue to find ourselves dealing with a market full of uncertainty and change. US graphic paper markets have been more stable in the first quarter of 2023, although we...
Introducing SPCSchool - SPC’s new training and development academy 2023 is off to an exciting start with the launch of SPCSchool, a new employee training & ongoing development academy. With the inaugural class currently going through the program, we asked training...
Integrating a strategic technology-driven extension is more than just a trend in direct marketing. It can be a game-changer. Applications such as Augmented Reality, Mixed Reality, Virtual Reality, Voice Assistant, Near Field Communication, or Video enable your mail to...
Welcome to the SPC Family, Brett Firdman! For the past 15 years, Brett has developed a well-rounded skill set as a marketing leader and strategist. Brett is bringing experience in direct mail, digital and social media channels to provide clients with an integrated...
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SPC’s Ryan LeFebvre and Randy Weiler shared a recap of the recent 2022 National Postal Forum hosted by the USPS. They discussed the Postmaster General DeJoy’s keynote, the current market conditions, supply chain issues, upcoming postal increases and the fact that, in...
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