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Thought Leadership
Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Q&A with new SPC Strategic Accounts Executive, Tim Doyle
Welcome to the SPC family, Tim Doyle! Tim joins SPC as a Strategic Accounts Executive after 28 years at Vericast. Based in the Boston area, Tim has helped some of the biggest brands adopt innovative marketing techniques designed to accelerate sales. What piqued your...
Q&A with Intern, Anna Moore
1. What inspired you to enroll in the Graphic Communications program at Clemson? To be honest with you, I chose this major because no other major seemed to “fit” me. While I enjoy subjects of certainty such as science and math, I also tend to thrive in more artistic...
SPC & SPCFUEL TAKE HOME 12 TEMPO AWARDS
A big congrats to the SPCFuel and SPC teams for taking home 12 awards from the CADM Tempo Awards! Including 5 first-place awards across various categories as well as the Inaugural Partner of the Year for continuing to educate through in-person and...
Congratulations to SPC president, Adam LeFebvre on being a 2022 Printing Industry Hall of Fame Inductee
Under Adam’s leadership, SPC has grown into an industry leader with over 400 employees working with many of today’s most respected brands. The SPC family could not be more proud of this recognition. Adam joins his father Paul LeFebvre as only the second father-son...
Ask Randy: USPS Update August 2022
1. Let’s talk numbers! How have the most recent price increases impacted the USPS financially? A: The Postal Regulatory Commission (PRC) released its Financial Analysis of the USPS Financial Results for the 2021 fiscal year. This is a detailed analysis with dozens of...
The Paper Market Unfolded Q2 2022
Rough Waters Remain but Hope is on the Horizon We all wish we had a crystal ball to see the future. The paper market continues to be difficult to predict due to ongoing fundamental stresses at the mills and along the supply chain. We do, however, see initial signs of...
Increase ROI with Personalized Fulfillment
The use of promotional merchandise is a time-tested, powerful and effective marketing strategy. Statistics show that it is often one of the most effective marketing techniques. Start-ups, large businesses, institutions, and nonprofits all utilize personalized welcome...
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