Integrating a strategic technology-driven extension is more than just a trend in direct marketing. It can be a game-changer. Applications such as Augmented Reality, Mixed Reality, Virtual Reality, Voice Assistant, Near Field Communication, or Video enable your mail to...
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Ask Randy Virtual Session Recap
USPS Promotions Explained
SPC hosted an #AskRandyUSPS virtual session on February 1st, 2023. In this session, SPC Director of Postal Affairs, Logistics, and Strategy, Randy Weiler, explained new ways to qualify for USPS Promotions that are different from previous years. Randy also shared...
Ask Randy: USPS Update January 2023
What’s new with USPS promotions in 2023? The postal incentives are bigger than ever for this year. Why? Because the USPS is still trying to grow the relevance of mail. In their eyes, if marketers participate in a promotion, they should see higher return rates, thus...
Tactile Sensory & Interactive USPS Promo
The first USPS Promotion for 2023 is Tactile, Sensory, and Interactive and runs from February 1st through July 31st of 2023. The postal discount incentive for approved mailings has increased from 4% to 5%. For SPC clients with higher mail volumes, this could be huge...
2023 USPS Promotions
NEW IDEAS DESIGNED TO DELIVER STRONGER DIRECT MAIL RESULTS The USPS continues to offer dramatic incentives designed to motivate marketers to try new ideas. For over a decade, it’s been a proven way to test and incorporate innovative add-ons meant to improve direct...
Ask Randy: USPS Update October 2022
1. Any new USPS price updates for 2023 or information? The USPS just announced in early October a rate case (increase) proposal for 2023; submitting to the Postal Regulatory Commission (PRC) a request to increase postage on average by 4.2% across all mail...
Ask Randy: USPS Update August 2022
1. Let’s talk numbers! How have the most recent price increases impacted the USPS financially? A: The Postal Regulatory Commission (PRC) released its Financial Analysis of the USPS Financial Results for the 2021 fiscal year. This is a detailed analysis with dozens of...
Utilize USPS Discounts & Save Big Money
The United States Postal Service (USPS) announced new postage rates starting July 10, 2022. You can see the full breakdown in this recent blog post. The average rate increases 6%, which is quite a hike, but by using any of the following USPS marketing mail promotions,...
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