A breakdown of the USPS’s new Retargeting promotion The USPS is introducing a new incentive this year called Retargeting, active from September 1st through November 30th. This promotion gets your message to the right person at the right time by sending a postcard to a...
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2024 January USPS Postage Rates
CLICK HERE TO DOWNLOAD a PDF of the new USPS Postage prices, effective January 21st 2024.
2023 July USPS Postage Rates
CLICK HERE TO DOWNLOAD a PDF of the new USPS Postage prices, effective July 9th 2023.
2023 National Postal Forum Recap
The beautiful city of Charlotte North Carolina was home to the 2023 National Postal Forum (NPF) from May 21 to May 24. SPC can officially put another successful NPF in the books. Delivering for America was the theme of this premier mailing and shipping conference with...
Ask Randy: USPS Update April 2023
What can you tell us about the price increases taking effect in July? How are the size and timing of rate increases determined? This is not shocking news as industry experts predicted a postage rate increase in July. The new prices will be effective July 9, 2023. The...
Use Emerging Technologies to Stand out in the mail
Integrating a strategic technology-driven extension is more than just a trend in direct marketing. It can be a game-changer. Applications such as Augmented Reality, Mixed Reality, Virtual Reality, Voice Assistant, Near Field Communication, or Video enable your mail to...
Ask Randy Virtual Session Recap
USPS Promotions Explained
SPC hosted an #AskRandyUSPS virtual session on February 1st, 2023. In this session, SPC Director of Postal Affairs, Logistics, and Strategy, Randy Weiler, explained new ways to qualify for USPS Promotions that are different from previous years. Randy also shared...
Ask Randy: USPS Update January 2023
What’s new with USPS promotions in 2023? The postal incentives are bigger than ever for this year. Why? Because the USPS is still trying to grow the relevance of mail. In their eyes, if marketers participate in a promotion, they should see higher return rates, thus...
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