Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

2023 National Postal Forum Recap

2023 National Postal Forum Recap

The beautiful city of Charlotte North Carolina was home to the 2023 National Postal Forum (NPF) from May 21 to May 24. SPC can officially put another successful NPF in the books. Delivering for America was the theme of this premier mailing and shipping conference with...

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Ask Randy: USPS Update April 2023

Ask Randy: USPS Update January 2023

What’s new with USPS promotions in 2023? The postal incentives are bigger than ever for this year. Why? Because the USPS is still trying to grow the relevance of mail. In their eyes, if marketers participate in a promotion, they should see higher return rates, thus...

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