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New qualifications from the USPS Since SPC’s September ’26 Ask Randy session, the USPS has released additional details and explanations about the new promotions in 2027. As a reminder, there are two new promotions: Direct Mail Discovery and Impact Message, as well as...
The September ’26 Ask Randy session clarified the 2027 USPS Promotions. The session focused specifically on two new promotions: Direct Mail Discovery and Impact Message, as well as the two tiers of the Tactile, Sensory, & Interactive promotion. During the session,...
Should marketers be concerned about the USPS reaching its debt limit? The USPS has officially hit its $15 billion borrowing limit from the U.S. Treasury. The Postmaster General appears to be leveraging this information as part of a broader negotiation strategy to seek...
What advice do you have on which USPS promotion should be used at the moment? The Tactile, Sensory, and Interactive Promotion ended in July, so many clients are now transitioning to the Integrated Technology promotion, which offers a 6-month sliding window of...
Last week, SPC hosted a virtual "Ask Randy" session to discuss the new AI Incentive, which is part of the USPS Integrated Technology Promotion. Marketers can receive a 3% discount during this promotion, which they can select for a consecutive six-month period at any...
What did Postmaster General Louis DeJoy announce regarding his tenure and the future of the USPS? Postmaster General Louis DeJoy announced last week his intention to step down after five years in the position and just four years into his Delivering for America plan to...
During SPC's informative sessions, we provide industry insights and answer your questions. On October 24th, we focused on USPS Promotions and the new developments heading into 2025. Randy Weiler, SPC's Vice President of Postal Affairs, Logistics, and Strategy, guided...
What can you tell us about the recent postage price announcement? The pattern continues of price increases happening two times a year, one increase in January and one increase in July. In January we saw an increase of 1.2% for Marketing Mail. In early April, the USPS...
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