With the holiday season in full swing, direct mail marketers have their noses to the grindstone trying to get their customers’ pieces in-home, and on time. This is a challenge every year. Certain factors are making it even more challenging this year. This issue of Ask...
Thought Leadership
Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Ask Randy: The USPS 2022 Incentives
1. What are the highlight changes in the 2022 USPS incentives as compared to years past? The upcoming USPS Mailing Promotions for 2022 are repeats of previous years. What has changed is the duration for a handful of them and the biggest difference being the percentage...
Ask Randy: Good News from the USPS
Yes, the forthcoming August 29, 2021 USPS rate increase is painful. But the USPS threw direct marketers a bone. Did you miss it? The USPS August rate case includes a size adjustment for first-class postcards. Marketers are no longer bound by the content restrictive...
Ask Randy: 2021 Mid-Year Postal Update
The economic recovery is welcomed yet things remain quite volatile for the direct mail industry and the USPS. While making progress, the summary points below describe a postal organization very much still in transition. The most important three words to both guide and...
ASK RANDY: USPS Proposed Postage Increases in Late August
The USPS has submitted a request to increase postage rates effective August 29, 2021. Marketing mail shows a 6.6% increase with a 6.8% proposed increase for First Class mail. The notice was filed on May 28 with the Postal Regulatory Commission (PCR) as part of the...
Ask Randy: USPS 10-Year Plan Proposal Recap
The USPS 10 year plan, unveiled on March 23, 2021, has been presented as the path for the USPS to achieve financial sustainability and service excellence. Items highlighted in the 10-year plan include: Asks for bipartisan legislation in Congress to repeal the retiree...
Ask Randy: Volume 15
Randy Weiler, SPC’s Senior Director of Postal Affairs, Logistics and Strategy is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop...
DOWNLOAD: 2021 Postal Holiday Calendar
Click Here to Download the 2021 Postal Holiday Calendar
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