As we head into a new year, let’s look at where the paper industry is headed and how that might impact the 2023 direct mail strategy. Paper Market Slowly Moving into Less Choppy Water While we do not see prices retracting in 2023, it is encouraging we have gone months...
Thought Leadership
Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Ask Randy: USPS Update January 2023
What’s new with USPS promotions in 2023? The postal incentives are bigger than ever for this year. Why? Because the USPS is still trying to grow the relevance of mail. In their eyes, if marketers participate in a promotion, they should see higher return rates, thus...
2023 USPS Promotions
NEW IDEAS DESIGNED TO DELIVER STRONGER DIRECT MAIL RESULTS The USPS continues to offer dramatic incentives designed to motivate marketers to try new ideas. For over a decade, it’s been a proven way to test and incorporate innovative add-ons meant to improve direct...
Increase ROI with SPCFuel Custom Kitting
What exactly is kitting? At SPCFuel, we know kitting like the backs of our hands. Kitting, or co-packaging, is a technique where a product or products are assembled with other elements and sent to a consumer to advertise a business. It can be promotional materials or...
The 2022 Paper Mill Tour
Last month, SPC and a large group of clients hit the road to visit Billerud, Quinnesec Mill in Iron Mountain, Michigan. Client partners from coast to coast came in to join us on the journey to Michigan’s U.P. The trip began at daybreak at the SPC headquarters in...
The Paper Market Unfolded Q3 2022
In Q3 2022, we saw a continuation of market conditions from the previous quarter. However, there are signs the imbalance in supply and demand is easing. Our hope moving into Q4 is for the overall market to loosen up, at least in some of the more common paper...
Q&A with new SPC Strategic Accounts Executive, Tim Doyle
Welcome to the SPC family, Tim Doyle! Tim joins SPC as a Strategic Accounts Executive after 28 years at Vericast. Based in the Boston area, Tim has helped some of the biggest brands adopt innovative marketing techniques designed to accelerate sales. What piqued your...
Q&A with Intern, Anna Moore
1. What inspired you to enroll in the Graphic Communications program at Clemson? To be honest with you, I chose this major because no other major seemed to “fit” me. While I enjoy subjects of certainty such as science and math, I also tend to thrive in more artistic...
Format Library⇢
Subscribe for updates
Subscribe for our "Direct to You News" to keep up-to-date with SPC’s latest articles including direct mail trends, innovating print technology as well as current events influencing the marketing industry.
Family Run. Forward Looking.
Keep Up With Us
Watch a sneak peek of SPC's Virtual Tour
Access to our file transfer system (FTP)