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SPC breaks down our learnings from the 2024 drupa SPC leaders recently returned from drupa, the world’s #1 trade fair for printing technologies. Held in beautiful Düsseldorf, Germany, the event was a true global gathering, with an impressive 1,643 exhibitors and...
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Introducing Holly Winters, the newest addition to the SPCFuel Team as Associate Creative Director. With over two decades of experience in the direct mail industry, Holly brings a wealth of expertise poised to enrich our creative output. Her proficiency lies in...
A breakdown of the USPS’s new Retargeting promotion The USPS is introducing a new incentive this year called Retargeting, active from September 1st through November 30th. This promotion gets your message to the right person at the right time by sending a postcard to a...
What can you tell us about the price increases taking effect in July? How are the size and timing of rate increases determined? This is not shocking news as industry experts predicted a postage rate increase in July. The new prices will be effective July 9, 2023. The...
Introducing SPCSchool - SPC’s new training and development academy 2023 is off to an exciting start with the launch of SPCSchool, a new employee training & ongoing development academy. With the inaugural class currently going through the program, we asked training...
Integrating a strategic technology-driven extension is more than just a trend in direct marketing. It can be a game-changer. Applications such as Augmented Reality, Mixed Reality, Virtual Reality, Voice Assistant, Near Field Communication, or Video enable your mail to...
SPC hosted an #AskRandyUSPS virtual session on February 1st, 2023. In this session, SPC Director of Postal Affairs, Logistics, and Strategy, Randy Weiler, explained new ways to qualify for USPS Promotions that are different from previous years. Randy also shared...
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