Will you be attending the National Postal Forum in May and do you anticipate any breaking news? Yes, SPC has a booth at the event and I will be attending. The theme of the event is “Facing the Future Together.” I expect to see fresh new ideas for the mailing and...
Thought Leadership
Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Freshly Baked & Innovative Format Trends Zoom Recap
Freshly Baked and Innovative Format Showcase From what we’ve heard, all who attended our recent Zoom event we hosted with CADM, found a lot of value in the content. Thanks to all who joined us! If you missed it, here’s a brief recap. Ryan LeFebvre and Beckie O’Connor...
Ask Randy: March 2022
1. When will the next anticipated USPS postal increase happen? How will marketing mail of letters vs flats be affected by the increase? The next USPS postage rate increase is scheduled for July 2022. It is projected that the next postage rate increase will be between...
2022 USPS Promotions
Developing a strategy for future campaigns can feel overwhelming—we get it. Staring at a white wall is how it usually starts. Well, how about first looking at where you can save money? What’s this USPS Promotions and Incentives Program about? In 2011, the USPS...
Ask Randy: December 2021
With the holiday season in full swing, direct mail marketers have their noses to the grindstone trying to get their customers’ pieces in-home, and on time. This is a challenge every year. Certain factors are making it even more challenging this year. This issue of Ask...
How to Avoid Retail Chargebacks
There are hundreds of search results that highlight business issues that come with selling products through retail channels like QVC, HSN, Amazon, or other e-commerce sites. Each issue also seems to present its own challenge. This blog is intended for companies who...
Frustrated with the Paper Situation? It’s Time to Pivot and Collaborate
Paper – the vanishing commodity. The ever-shrinking production capacity of paper mills and ravaged inventory coupled with reduced allocations has wreaked havoc on the print industry. The lack of availability of paper and the subsequent bargaining to procure it has...
Ask Randy: The USPS 2022 Incentives
1. What are the highlight changes in the 2022 USPS incentives as compared to years past? The upcoming USPS Mailing Promotions for 2022 are repeats of previous years. What has changed is the duration for a handful of them and the biggest difference being the percentage...
Format Library⇢
Subscribe for updates
Subscribe for our "Direct to You News" to keep up-to-date with SPC’s latest articles including direct mail trends, innovating print technology as well as current events influencing the marketing industry.
Family Run. Forward Looking.
Watch a sneak peek of SPC's Virtual Tour
Access to our file transfer system (FTP)