Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

CLS001 THE BRAHMS

CLS001 THE BRAHMS

THE BRAHMSFormat # CLS001In need of a mailer that is quick to produce but has enough room to say everything? Look no further than The Brahms—a straight forward four-panel piece. Variable Imaging Three Panels Plus Extended Flap Roll-Fold Automotive Banking Credit Card...

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CLS002 THE SAVILLE

CLS002 THE SAVILLE

THE SAVILLEFormat # CLS002The Saville is perfect for a clean presentation of products or image-heavy messages. The simple folds and easy opening will quickly grab anyone’s attention. Variable Imaging Four Panels Plus a Flap Automotive Banking Healthcare Retail...

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CLS003 THE FRANK

CLS003 THE FRANK

THE FRANKFormat # CLS003The Frank is a tall and slender three-panel mailer with two stacked 2-ply affixed cards on the center inside panel. This demonstrates a great use of space with panels on either side to describe product benefits. Variable Imaging Two 2-Ply...

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CLS004 THE STRAUSS

CLS004 THE STRAUSS

THE STRAUSSFormat # CLS004The Strauss is a simple and timeless gate-folded self-mailer which can be opened horizontally or vertically. Use it to stage two messages with equal weight followed by a full spread to elaborate on important features and benefits. Variable...

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CLS005 THE ARMSTRONG

CLS005 THE ARMSTRONG

THE ARMSTRONGFormat # CLS005The Armstrong, a go-to classic No. 10 window envelope with a letter and enclosed insert, is a champion package. This reliable package is strong and dependable. Variable Imaging Outer Envelope Die-Cut Window Enclosed Insert Plus a Letter...

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CLS006 THE LANGE

CLS006 THE LANGE

THE LANGEFormat # CLS006The porthole die-cut window on The Lange’s outer panel divulges just the tip of the iceberg. It compels the reader to not stay on the outside looking in. This five-panel self-mailer reveals much more as it continues to unfold. Variable Imaging...

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CLS007 THE Sargent

CLS007 THE Sargent

THE SARGENTFormat # CLS007The Sargent, a modified iron cross format, fosters a customized feel with a die-cut circle window on the outer wrap revealing an enticing view of the contents. A three-panel brochure inside can be elevated with personalization or...

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CLS008 THE AUSTEN

CLS008 THE AUSTEN

THE AUSTENFormat # CLS008The Austen in its folded form, appears as a simple, oblong mailer with a large outside flap. But intriguing design and fold placement in this five-panel mailer continue to unfurl a wealth of features and benefits in a digestible way. Variable...

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