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Welcome to SPC, Greg Ward! Over the course of his 14 years of experience in the direct marketing industry, Greg has developed his expertise in consumer data and marketing technology. We caught him for a brief Q&A session. Here’s what Greg had to say: SPC: What...
Briefing by Michael Baig, SPC VP of Administration and General Counsel It All Starts with California California was the first state to enact comprehensive data privacy legislation, when it passed the California Consumer Privacy Act (CPCA) in 2018. The CPCA codified...
Retailers have been through the ringer. The pandemic forced consumers to quickly change their shopping behavior, their acceptance of in-store vs online shopping and even spending priorities, resulting in a new normal that retail marketers had to quickly define and...
The SPC Q2 Paper Market Update started out with this sentence, “The paper market remains in crisis causing ripple effects across the U.S. Economy.” Current market conditions are essentially the same as they were in Q2. Paper experts have predicted a more normalized...
Paper – the vanishing commodity. The ever-shrinking production capacity of paper mills and ravaged inventory coupled with reduced allocations has wreaked havoc on the print industry. The lack of availability of paper and the subsequent bargaining to procure it has...
1. What are the highlight changes in the 2022 USPS incentives as compared to years past? The upcoming USPS Mailing Promotions for 2022 are repeats of previous years. What has changed is the duration for a handful of them and the biggest difference being the percentage...
8-Week Summer 2021 Recap Despite the challenges of the pandemic, SPC continued its commitment to give college students a hands-on look at the world of marketing and direct mail production. This summer marks the second time we hosted Harper College Students studying...
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