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Thought Leadership
Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
THE PAPER MARKET UNFOLDED Q1 2022 (INCLUDING THE LATEST PRICE INCREASES)
2022-A Year of Uncertainty Uncertain is an appropriate word to describe Q1 2022. Although the pandemic appears to be winding down, the effects of it continue to be felt throughout the entire global economy. In the print and direct mail industry, marketers are...
Ask Randy: April 2022
Will you be attending the National Postal Forum in May and do you anticipate any breaking news? Yes, SPC has a booth at the event and I will be attending. The theme of the event is “Facing the Future Together.” I expect to see fresh new ideas for the mailing and...
Freshly Baked & Innovative Format Trends Zoom Recap
Freshly Baked and Innovative Format Showcase From what we’ve heard, all who attended our recent Zoom event we hosted with CADM, found a lot of value in the content. Thanks to all who joined us! If you missed it, here’s a brief recap. Ryan LeFebvre and Beckie O’Connor...
Ask Randy: March 2022
1. When will the next anticipated USPS postal increase happen? How will marketing mail of letters vs flats be affected by the increase? The next USPS postage rate increase is scheduled for July 2022. It is projected that the next postage rate increase will be between...
A Quick Look at the Power of Self-Mailers
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The Paper Market Unfolded Q4 2021
The paper market continues its rough ride into 2022 as supply and demand are still out of balance. Paper availability has shrunk, prices have continued to rise, options of available stocks have been reduced, and the delivery of paper remains inconsistent. Pent up...
2022 USPS Promotions
Developing a strategy for future campaigns can feel overwhelming—we get it. Staring at a white wall is how it usually starts. Well, how about first looking at where you can save money? What’s this USPS Promotions and Incentives Program about? In 2011, the USPS...
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