Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
What can you tell us about the price increases taking effect in July? How are the size and timing of rate increases determined? This is not shocking news as industry experts predicted a postage rate increase in July. The new prices will be effective July 9, 2023. The...
Integrating a strategic technology-driven extension is more than just a trend in direct marketing. It can be a game-changer. Applications such as Augmented Reality, Mixed Reality, Virtual Reality, Voice Assistant, Near Field Communication, or Video enable your mail to...
SPC hosted an #AskRandyUSPS virtual session on February 1st, 2023. In this session, SPC Director of Postal Affairs, Logistics, and Strategy, Randy Weiler, explained new ways to qualify for USPS Promotions that are different from previous years. Randy also shared...
What’s new with USPS promotions in 2023? The postal incentives are bigger than ever for this year. Why? Because the USPS is still trying to grow the relevance of mail. In their eyes, if marketers participate in a promotion, they should see higher return rates, thus...
The first USPS Promotion for 2023 is Tactile, Sensory, and Interactive and runs from February 1st through July 31st of 2023. The postal discount incentive for approved mailings has increased from 4% to 5%. For SPC clients with higher mail volumes, this could be huge...
NEW IDEAS DESIGNED TO DELIVER STRONGER DIRECT MAIL RESULTS The USPS continues to offer dramatic incentives designed to motivate marketers to try new ideas. For over a decade, it’s been a proven way to test and incorporate innovative add-ons meant to improve direct...
1. Any new USPS price updates for 2023 or information? The USPS just announced in early October a rate case (increase) proposal for 2023; submitting to the Postal Regulatory Commission (PRC) a request to increase postage on average by 4.2% across all mail...
1. Let’s talk numbers! How have the most recent price increases impacted the USPS financially? A: The Postal Regulatory Commission (PRC) released its Financial Analysis of the USPS Financial Results for the 2021 fiscal year. This is a detailed analysis with dozens of...
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