Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

Ask Randy: December 2021

Ask Randy: December 2021

With the holiday season in full swing, direct mail marketers have their noses to the grindstone trying to get their customers’ pieces in-home, and on time. This is a challenge every year. Certain factors are making it even more challenging this year. This issue of Ask...

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Ask Randy: The USPS 2022 Incentives

Ask Randy: The USPS 2022 Incentives

1. What are the highlight changes in the 2022 USPS incentives as compared to years past? The upcoming USPS Mailing Promotions for 2022 are repeats of previous years. What has changed is the duration for a handful of them and the biggest difference being the percentage...

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Ask Randy: Volume 15

Ask Randy: Volume 15

Randy Weiler, SPC’s Senior Director of Postal Affairs, Logistics and Strategy is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop...

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