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Eric Kuhn is a Strategic Accounts Executive at SPC. In this SPC blog, Eric shares his insights and advice on how marketers can generate fresh, innovative ideas for the mail formats. Becoming Intentional Keeps Mail Campaigns Fresh & Effective In direct mail,...
Eligible mailers can receive up to 30% credit on incremental mail volume over last year. Registration for the First-Class Mail and Marketing Mail Growth Incentives will open in March 2026. The Details Both First-Class Mail and Marketing Mail Growth Incentives will...
Key Takeaways from Joe Carte Joe Carte is a Strategic Accounts Executive at SPC based in the Detroit, MI area. He recently joined approximately 30,000 attendees from around the world at the most comprehensive event for the global printing industry. Held this year in...
What advice do you have on which USPS promotion should be used at the moment? The Tactile, Sensory, and Interactive Promotion ended in July, so many clients are now transitioning to the Integrated Technology promotion, which offers a 6-month sliding window of...
Last week, SPC held an exclusive roundtable discussion featuring representatives from Midland, Sappi, and Sustana. The group provided critical insights on the current state of the paper market, empowering SPC clients to make well-informed business decisions. SPC’s...
SPC adds another all-star to our team with the addition of Kathleen Dykstra, a 30-year veteran in the print industry. In her new role as Director of Estimating, Kathy will assume leadership of a mission-critical team responsible for developing the optimal production...
Through the Eyes of SPC Marketers from around the country came together in Nashville, Tennessee, for the 2025 National Postal Forum (NPF) in late April. For those unfamiliar, the NPF is the mailing and shipping industry’s premier networking event with over 4,000...
Like many areas of the economy, the global struggle and heavy turbulence due to tariffs have also destabilized the international paper market. Nobody knows how this will play out as the year unfolds, but at the moment, we’ve been able to avoid any tariff-related price...
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