As we head into a new year, let’s look at where the paper industry is headed and how that might impact the 2023 direct mail strategy. Paper Market Slowly Moving into Less Choppy Water While we do not see prices retracting in 2023, it is encouraging we have gone months...
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The Paper Market Unfolded Q3 2022
In Q3 2022, we saw a continuation of market conditions from the previous quarter. However, there are signs the imbalance in supply and demand is easing. Our hope moving into Q4 is for the overall market to loosen up, at least in some of the more common paper...
The Paper Market Unfolded Q2 2022
Rough Waters Remain but Hope is on the Horizon We all wish we had a crystal ball to see the future. The paper market continues to be difficult to predict due to ongoing fundamental stresses at the mills and along the supply chain. We do, however, see initial signs of...
THE PAPER MARKET UNFOLDED Q1 2022 (INCLUDING THE LATEST PRICE INCREASES)
2022-A Year of Uncertainty Uncertain is an appropriate word to describe Q1 2022. Although the pandemic appears to be winding down, the effects of it continue to be felt throughout the entire global economy. In the print and direct mail industry, marketers are...
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