Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

UNF001 THE FRIDA

UNF001 THE FRIDA

THE FRIDAFormat # UNF001The Frida has a look all on its own. This memorable format carries two 2-ply affixed cards enfolded in two curvy perforated panels that provide a peek at the contents within. The Frida format is dressed to impress. Variable Imaging Two 2-Ply...

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UNF002 THE ANGELOU

UNF002 THE ANGELOU

THE ANGELOUFormat # UNF002This five-panel oblong folded self-mailer with a square exterior flap folds from a flat 35” to its final size of 9” x 5”. The Angelou also features a die-cut circle on the outside front panel, which can be used to pique interest from a...

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UNF003 THE LOVELACE

UNF003 THE LOVELACE

THE LOVELACEFormat # UNF003Looks like an envelope, feels like an envelope, but The Lovelace is an amazing self-mailer. A two-panel mailer with a four-panel gate-fold stitched in and an exterior flap for a more secure delivery. The Lovelace is a simple format that will...

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UNF004 THE WAGNER

UNF004 THE WAGNER

THE WAGNERFormat # UNF004The Wagner, a 5.5” x 8.875” finished-size self-mailer has a lot more room than first meets the eye. The six-panel outer carries a four-panel brochure stitched within and the expansion of the third outer panel to reveal four more panels. So...

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UNF005 THE LINCOLN

UNF005 THE LINCOLN

THE LINCOLNFormat # UNF005This unfurling piece springboards out to reveal multiple panels and an extended read, perfect for in-depth descriptions and benefits, or multi-tiered messaging. The many panels on The Lincoln allow for the drama of the piece to unfold unlike...

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UNF006 THE ROBINSON

UNF006 THE ROBINSON

THE ROBINSONFormat # UNF006The Robinson is perfect for a crystal clear presentation of products or image-heavy messaging. These folds make for an easy opening experience and will quickly grab hold of the customer’s attention. Variable Imaging Intricate Folds...

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UNF007 THE PRINCE

UNF007 THE PRINCE

THE PRINCEFormat # UNF007The Prince helps the branded marketing stand out front and center. It expands to reveal a stepped, double gate-fold with a 2-ply card tucked inside under short folded panels for an expansive view. Variable Imaging Intricate Folds Eight-Panel...

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UNF008 THE PARKER

UNF008 THE PARKER

THE PARKERFormat # UNF008The Parker self-mailer is small but mighty. The finished size of 5-1/4” x 7-1/8” is deceiving for, when unfolded, its 35” wide span, with stair-stepped folds on the right, is more than adequate space to introduce a story before revealing the...

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