Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

CLS017 THE Handel

CLS017 THE Handel

THE HANDELFormat # CLS017Take the Handel for a spin—a simple folded self-mailer with a big surprise inside. It features a die-cut pop-up that can take the shape of a car, boat, or even a bike. A great way to show off any product against a colorful backdrop. Variable...

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CLS018 THE MONDRIAN

CLS018 THE MONDRIAN

THE MONDRIANFormat # CLS018The Mondrian, a simple four-panel double gate-fold mailer with an affixed card, provides a clean, straightforward layout with substance. The large canvas, front to back, presents a branded message without clutter that pays off with a rewards...

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CLS019 THE CHOPIN

CLS019 THE CHOPIN

THE CHOPINFormat # CLS019The Chopin, a simple and classic oblong, folded self-mailer opens horizontally. Start with either 12” or 18” fold in half to a final size that falls within postal requirements. If an additional flap is something you desire, the 18” wide format...

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CLS020 THE ESCOFFIER

CLS020 THE ESCOFFIER

THE ESCOFFIERFormat # CLS020The Escoffier is a simple and classic oblong folded self-mailer that opens vertically resembling an envelope with open ends. Treat this mailer to personalization with variable imaging and information to capture the attention of its...

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CLS021 THE GOLDMAN

CLS021 THE GOLDMAN

THE GOLDMANFormat # CLS021The Goldman is a simple, no frills winner, marrying data with the power of variable printing to deliver offers and products customers are sure to want to purchase. Use this format to test new variables. Four-Color Variable Imaging Eight...

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CLS022 THE WITHERSPOON

CLS022 THE WITHERSPOON

THE WITHERSPOONFormat # CLS022Meet The Witherspoon, an oblong double parallel fold mailer with coupons on the first reveal short-fold panel. Introduce showstopping offers customers will want to tear away and hang on to. Four-Color Variable Personalization Three...

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