SPC hosted an #AskRandyUSPS virtual session on February 1st, 2023. In this session, SPC Director of Postal Affairs, Logistics, and Strategy, Randy Weiler, explained new ways to qualify for USPS Promotions that are different from previous years. Randy also shared...
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Ask Randy Virtual Session Recap
Six Questions for Brett Firdman, New Account Director at SPCFuel
Welcome to the SPC Family, Brett Firdman! For the past 15 years, Brett has developed a well-rounded skill set as a marketing leader and strategist. Brett is bringing experience in direct mail, digital and social media channels to provide clients with an integrated...
The Paper Market Unfolded Q4 2022
As we head into a new year, let’s look at where the paper industry is headed and how that might impact the 2023 direct mail strategy. Paper Market Slowly Moving into Less Choppy Water While we do not see prices retracting in 2023, it is encouraging we have gone months...
Ask Randy: USPS Update January 2023
What’s new with USPS promotions in 2023? The postal incentives are bigger than ever for this year. Why? Because the USPS is still trying to grow the relevance of mail. In their eyes, if marketers participate in a promotion, they should see higher return rates, thus...
Tactile Sensory & Interactive USPS Promo
The first USPS Promotion for 2023 is Tactile, Sensory, and Interactive and runs from February 1st through July 31st of 2023. The postal discount incentive for approved mailings has increased from 4% to 5%. For SPC clients with higher mail volumes, this could be huge...
2023 USPS Promotions
NEW IDEAS DESIGNED TO DELIVER STRONGER DIRECT MAIL RESULTS The USPS continues to offer dramatic incentives designed to motivate marketers to try new ideas. For over a decade, it’s been a proven way to test and incorporate innovative add-ons meant to improve direct...
Increase ROI with SPCFuel Custom Kitting
What exactly is kitting? At SPCFuel, we know kitting like the backs of our hands. Kitting, or co-packaging, is a technique where a product or products are assembled with other elements and sent to a consumer to advertise a business. It can be promotional materials or...
The 2022 Paper Mill Tour
Last month, SPC and a large group of clients hit the road to visit Billerud, Quinnesec Mill in Iron Mountain, Michigan. Client partners from coast to coast came in to join us on the journey to Michigan’s U.P. The trip began at daybreak at the SPC headquarters in...
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