Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

Ask Randy: Volume 8

Ask Randy: Volume 8

Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...

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The (Augmented) Reality of Print

The (Augmented) Reality of Print

What is Augmented Reality (AR)? Physical printed pieces, whether they're direct mail, catalogs, magazines, advertising or other media have their own strengths—permanence, tactile connection, a time-tested interface, price, portability and more. These classic benefits...

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Ask Randy: Special Edition

Ask Randy: Special Edition

UPDATE 8/28/18: The President has announced his intention to nominate the following individuals to the USPS Board of Governors: Ron A. Bloom (for the remainder of a seven-year term expiring December 8, 2020) and Roman Martinez IV (for the remainder of a seven-year...

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