Marketers can take a deep breath for now, as we’ve received official information on upcoming postage pricing increases. The proposed postage increase request submitted by the USPS has been presented as an inflation-based price adjustment that won’t go into effect...
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INFOGRAPHIC: Paper Market Update
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Ask Randy: Volume 8
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...
Live from #thINKForum2018: Pushing Print Boundaries with Adam LeFebvre, SPC
Deborah Corn of Podcasts from the Printerverse joined SPC President, Adam LeFebvre, at thINK Forum 2018 to record a live podcast on our inkjet journey.
The (Augmented) Reality of Print
What is Augmented Reality (AR)? Physical printed pieces, whether they're direct mail, catalogs, magazines, advertising or other media have their own strengths—permanence, tactile connection, a time-tested interface, price, portability and more. These classic benefits...
BULLETIN: Respond to USPS Proposed Rule Changes
USPS Proposes Changes to Marketing Mail Standards The USPS is proposing a change to content standards for its Marketing Mail letters and flats which would limit the types of physical content allowed as part of the mailer. The proposed changes would require that...
Ask Randy: Special Edition
UPDATE 8/28/18: The President has announced his intention to nominate the following individuals to the USPS Board of Governors: Ron A. Bloom (for the remainder of a seven-year term expiring December 8, 2020) and Roman Martinez IV (for the remainder of a seven-year...
California Consumer Privacy Act: For Marketers
Header image source What is The Consumer Privacy Act? On June 28, 2018, California passed the California Privacy Act. The act creates new standards for consumer privacy rights and business obligations beyond any other state or federal privacy laws. This new...
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