Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

Accelerate Your Proofing Process

Accelerate Your Proofing Process

John Gebhardt is an expert when it comes to prepress technology and software. As SPC’s Prepress Manager, John has been with us for 17 years now and continues to be an important asset to the SPC family. The Breakdown: What is it? Kodak InSite is a prepress portal that...

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Ask Randy: Volume 15

Ask Randy: Volume 15

Randy Weiler, SPC’s Senior Director of Postal Affairs, Logistics and Strategy is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop...

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Make AR Part of Your Marketing Reality

Make AR Part of Your Marketing Reality

As technology continues to evolve in the world of print, the advancements we’ve seen over the last several years have moved well beyond just new folds, cuts and finishes and into something far more user-engaging. Augmented reality (AR) has created a bridge between...

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