Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Competiscan is a service SPC uses to gain custom insights and analyze competitors’ marketing efforts with various companies. It allows us the ability to track a prospect’s current marketing habits, specifically in direct mail and print for SPC’s purposes. SPC recently...
Yes, the forthcoming August 29, 2021 USPS rate increase is painful. But the USPS threw direct marketers a bone. Did you miss it? The USPS August rate case includes a size adjustment for first-class postcards. Marketers are no longer bound by the content restrictive...
Executive Summary The paper market remains in crisis causing ripple effects across the U.S. economy. Marketers have been forced to scramble as they identify alternative paper choices, spend more for paper orders, and delay campaigns—just as brands are working through...
Count on SPC for creative that drives results. Our talented team was recognized by the Chicago Association of Direct Marketing (CADM) Tempo Awards for producing a campaign that boosted response by 44% against the control. SPC won four awards across three categories:...
Effective June 21, FedEx has instituted additional peak surcharges on some residential ground packages by $.30 per package, which could impact your fulfillment shipping costs. UPS also added surcharges to certain international shipments. Our previous blog, "Getting...
The Clemson Graphic Communications program has proven to produce knowledgeable, experienced professionals ready for the work place after graduation. SPC is always looking for ways to grow the future of print and is committed to the success of young professionals in...
The economic recovery is welcomed yet things remain quite volatile for the direct mail industry and the USPS. While making progress, the summary points below describe a postal organization very much still in transition. The most important three words to both guide and...
Marketers across the U.S. are feeling the effects of a struggling global paper market. Supply is currently a huge problem. Not all marketers will get the paper they need for Q3 and Q4 without planning ahead. Lead times have gone from 3-5 weeks to 10-12+ weeks as paper...
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