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Holly Winters, SPC's resident expert on format design and optimization, provides her step-by-step plan for effectively implementing the right format to meet your specific direct marketing needs. When it comes to creating unique format designs, understanding customers’...
An experience told through SPC’s perspective SPC recently met with a client with a very long-running and successful customer acquisition program. From all perspectives, it would be considered a complex direct mail program executed with multiple products, formats,...
2024 kicked off with mills paying close attention to several variables that will shape the stability of the paper market: Lower order volumes Mills face the challenge of maintaining a balance between predicted lower order volumes and operational efficiency. Mills are...
The paper market remains steady heading into the new year, a much different scenario than the beginning of 2023. Printing & writing (P&W) demand is expected to show a dramatic drop in 2023, perhaps as much as 27%. Part of this dramatic drop is the overstocking...
As we move closer to the new year, we can't help but be hopeful about the continued stability of the paper market. At the end of the quarter, although printer inventories have been worked down, there is still excess inventory in the supply chain while paper...
Currently, the paper market seems to be in a relative comfort zone, though market conditions will become tighter in the back half of 2023. The market dynamics are dramatically different than they were at this time last year. Weakening demand coupled with lower...
The old axiom that “the only thing that’s constant is change” applies to the paper industry. We continue to find ourselves dealing with a market full of uncertainty and change. US graphic paper markets have been more stable in the first quarter of 2023, although we...
As we head into a new year, let’s look at where the paper industry is headed and how that might impact the 2023 direct mail strategy. Paper Market Slowly Moving into Less Choppy Water While we do not see prices retracting in 2023, it is encouraging we have gone months...
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