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With the holiday season in full swing, direct mail marketers have their noses to the grindstone trying to get their customers’ pieces in-home, and on time. This is a challenge every year. Certain factors are making it even more challenging this year. This issue of Ask...
Welcome to SPC, Greg Ward! Over the course of his 14 years of experience in the direct marketing industry, Greg has developed his expertise in consumer data and marketing technology. We caught him for a brief Q&A session. Here’s what Greg had to say: SPC: What...
Briefing by Michael Baig, SPC VP of Administration and General Counsel It All Starts with California California was the first state to enact comprehensive data privacy legislation, when it passed the California Consumer Privacy Act (CPCA) in 2018. The CPCA codified...
The SPC Q2 Paper Market Update started out with this sentence, “The paper market remains in crisis causing ripple effects across the U.S. Economy.” Current market conditions are essentially the same as they were in Q2. Paper experts have predicted a more normalized...
1. What are the highlight changes in the 2022 USPS incentives as compared to years past? The upcoming USPS Mailing Promotions for 2022 are repeats of previous years. What has changed is the duration for a handful of them and the biggest difference being the percentage...
8-Week Summer 2021 Recap Despite the challenges of the pandemic, SPC continued its commitment to give college students a hands-on look at the world of marketing and direct mail production. This summer marks the second time we hosted Harper College Students studying...
Competiscan is a service SPC uses to gain custom insights and analyze competitors’ marketing efforts with various companies. It allows us the ability to track a prospect’s current marketing habits, specifically in direct mail and print for SPC’s purposes. SPC recently...
Count on SPC for creative that drives results. Our talented team was recognized by the Chicago Association of Direct Marketing (CADM) Tempo Awards for producing a campaign that boosted response by 44% against the control. SPC won four awards across three categories:...
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