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2024 kicked off with mills paying close attention to several variables that will shape the stability of the paper market: Lower order volumes Mills face the challenge of maintaining a balance between predicted lower order volumes and operational efficiency. Mills are...
With insights from map expert Randy Hardy from LOCR Dynamic map applications in direct mail campaigns are transforming the way marketers provide relevant and useful content to consumers. Today’s marketers realize success through highly personalized direct mail....
How Online Portals Can Streamline Workflows SPC Marketing Storefront Advantages Empowers geographically distributed locations while maintaining full corporate oversight Consolidates production and fulfillment of all assets through a single platform Maintains brand...
The paper market remains steady heading into the new year, a much different scenario than the beginning of 2023. Printing & writing (P&W) demand is expected to show a dramatic drop in 2023, perhaps as much as 27%. Part of this dramatic drop is the overstocking...
The USPS 2024 calendar has been released and remains largely unchanged from 2023. To the delight of many mail marketers, the Tactile, Sensory, and Interactive Promotion continues into July 2024. Here’s a refresher on what is included in this promotion: Running from...
As we move closer to the new year, we can't help but be hopeful about the continued stability of the paper market. At the end of the quarter, although printer inventories have been worked down, there is still excess inventory in the supply chain while paper...
In mid-September, SPC and a large group of over 30 clients journeyed to the Sappi Somerset Mill in Skowhegan Maine, one of the largest paper mills in North America. The group was ready to learn, collaborate, and bond over a common thread that ties them all...
Currently, the paper market seems to be in a relative comfort zone, though market conditions will become tighter in the back half of 2023. The market dynamics are dramatically different than they were at this time last year. Weakening demand coupled with lower...
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