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SPC breaks down our learnings from the 2024 drupa SPC leaders recently returned from drupa, the world’s #1 trade fair for printing technologies. Held in beautiful Düsseldorf, Germany, the event was a true global gathering, with an impressive 1,643 exhibitors and...
An experience told through SPC’s perspective SPC recently met with a client with a very long-running and successful customer acquisition program. From all perspectives, it would be considered a complex direct mail program executed with multiple products, formats,...
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