Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

BKT009 THE BASIE

BKT009 THE BASIE

THE BASIEFormat # BKT009The Basie will cater to customers’ tastes with a stepped brochure attached inside a double gate-fold mailer. This format has eight 2-ply coupons on the end panels. Tell a story, drive traffic, and increase revenue. Variable Imaging Gate-Fold...

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BKT010 THE CARTER

BKT010 THE CARTER

THE CARTERFormat # BKT010Busy is as busy does. The Carter, a press-pasted, twelve-page booklet, carries a branded message along with a mini-log and six perforated, double-sided coupons. Get personal with variable imaging throughout based on customers’ purchase...

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BKT011 THE BACH

BKT011 THE BACH

THE BACHFormat # BKT011Put it all out there with The Bach, a sixteen-page booklet with four cards affixed to the inside front page. For a completely variable and personalized experience, include different offers on the cards based on customers’ purchase history. For...

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BKT012 THE CURIE

BKT012 THE CURIE

THE CURIEFormat # BKT012A booklet mailer with a four-panel gate-fold stitched in, The Curie is a simple format that will simply wow customers. Deck it out with unlimited bells and whistles. The middle spread is 21.25” wide to give an expansive view of a beautiful...

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BKT013 THE LEIBOVITZ

BKT013 THE LEIBOVITZ

THE LEIBOVITZFormat # BKT013Keep customers in suspense with an eight-page booklet encased in a sleeve. It’s a great solution for sending an exclusive and secure mailing that involves a lot of content. The Leibovitz allows the audience to dive into the information...

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BKT014 THE LISZT

BKT014 THE LISZT

THE LISZTFormat # BKT014Think panorama with The Liszt. An eight-page booklet mailer with an expansive inner, accordion-folded, panel that opens to 22.5” in four perforated sections. Bonus – an affixed card! The Liszt will delight customers with its versatility....

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BKT015 THE HYPATIA

BKT015 THE HYPATIA

THE HYPATIAFormat # BKT015Don’t leave anything to the imagination. The Hypatia is an oblong twenty-page booklet with a thicker cover stock used for the outside spread provides a completely variable and personalized experience, including curated messaging and images...

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BKT016 THE TRIBECK

BKT016 THE TRIBECK

THE TRIBECKFormat # BKT016The Tribeck, a 9” x 6” self-mailer, utilizes a spot glued spine to reveal three interior panels featuring twelve coupons. With plenty of room from front to back, the inside unfolds with a multitude of ways to engage the audience. Variable...

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