Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
As we head into a new year, now is the time to look at where the paper industry is headed, and what that means for SPC and our clients. Paper has always been, and will continue to be, a commodity that plays a big role in determining the price of a project. While there...
We’re driven to provide our clients with printing solutions that meet both their creative needs and key performance indicators of a mail campaign. That’s why we feel compelled to not only adopt the latest innovations, but to educate our clients about how best to...
Click here to download the 2020 Postal Holiday Calendar
Welcome to SPC, Ross Priester. Over the course of his 15 years of Direct Mail and Printing experience, Ross has developed strong relationships with clients all over the country in his sales role while working at Northwest Mailing/Precision Dialogue of Chicago, which...
Even with the rise of digital marketing over the last decade, mail continues to be the $50 Billion workhorse in the marketing industry, helping drive transactions of all shapes and sizes. And while print and postage costs certainly make it a more expensive channel...
The United States Postal Service (USPS) has announced the new 2020 postage rates, and the increases are just as we expected. The new rates are set to take effect on January 26, 2020, and the average increase will be 1.9%. However, the rates for a number of different...
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...
As SPC continues to transform into a more progressive marketing services provider, we increasingly look for opportunities to sit alongside CMOs and industry leaders at events where the latest trends and innovative thinking take center stage. This year’s ANA Masters of...
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