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Thought Leadership
Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Q&A with new SPC Strategic Accounts Executive, Ross Priester
Welcome to SPC, Ross Priester. Over the course of his 15 years of Direct Mail and Printing experience, Ross has developed strong relationships with clients all over the country in his sales role while working at Northwest Mailing/Precision Dialogue of Chicago, which...
Take 5: A Few Key Components to Up Your Direct Mail Game
Even with the rise of digital marketing over the last decade, mail continues to be the $50 Billion workhorse in the marketing industry, helping drive transactions of all shapes and sizes. And while print and postage costs certainly make it a more expensive channel...
2020 USPS Postage Rates: 1.9% Average Rate Increase With Many Discounts Available
The United States Postal Service (USPS) has announced the new 2020 postage rates, and the increases are just as we expected. The new rates are set to take effect on January 26, 2020, and the average increase will be 1.9%. However, the rates for a number of different...
Ask Randy: Volume 13
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...
Key Takeaways from the ANA Masters of Marketing, Driving Growth
As SPC continues to transform into a more progressive marketing services provider, we increasingly look for opportunities to sit alongside CMOs and industry leaders at events where the latest trends and innovative thinking take center stage. This year’s ANA Masters of...
A Tour of Paper Industry Leader Verso Paper Mill
As a leader in the print industry, SPC is dedicated to always staying informed about what’s happening in the world of paper manufacturing. Our clients count on our expertise to achieve a successful outcome for every campaign, and a big part of that is the quality of...
Paper Market Update Q3 2019
Like most other industries, the paper industry is global. With many options available for sourcing their paper, printers take a variety of factors into consideration when deciding which supplier to go with. For our Q3 Paper Market Update, we’re taking a look at the...
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