Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
A perspective from Ryan LeFebvre, SPC Executive Vice President of Sales The print industry means a lot to me. As a third-generation owner at SPC, I’m heavily invested in helping the industry evolve and grow. Currently, I am the president of Western Michigan...
During our business happy hour meeting on Zoom we invited two very special musical guests, Trish Witkowski from Fold Factory and Matt Scannell, lead singer from Vertical Horizon. Trish shared her favorite SPC direct mail pieces for the informational portion followed...
Neuroscience is the study of the brain and the nervous system, and neuromarketing is the application of this knowledge and understanding to matters of marketing. Kevin Keane, CEO and Founder of Brainsights, a neuromarketing technology and data company, shares five...
The last couple of months have been unlike anything any of us have experienced before, on a personal level and in business. And while COVID-19 has turned many of our worlds upside down, SPC will continue to do everything in our power to ensure our clients’ safety and...
At the age of just 21, Paul LeFebvre received a phone call from his father that he would be taking over the family business. With this much experience under his belt dating back to 1971, Paul has seen it all. To mark his 70th birthday, we asked him a few questions...
COVID-19 has affected virtually every industry around the world, and paper is certainly no exception. North American demand for commercial paper fell year‑over‑year in April due to COVID-19 as well as other economic factors which impacted the industry as a whole....
First held on June 5, 1974, World Environment Day is the United Nations’ principal vehicle for encouraging awareness and action for the protection of our environment. Over the years, World Environment Day has grown to become the largest global platform for...
During a business happy hour meeting on Zoom we invited special musical guests, Ken Block and Drew Copeland of Sister Hazel, to play a live acoustic set and share stories with our meeting attendees. Here's a preview of the session.
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