Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
One of the most frequently asked questions of SPC is “what ideas do you have to help improve our direct mail results?” In this blog, we highlight response driving ideas like technology integration, tactile engagement, inkjet web technology, and format testing. In...
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...
Coming back to work for a company that I previously interned with was the best decision I could have made. After my time with SPC last summer, I went into my final year of school with the knowledge and experience I gained and had one of my best years academically....
A perspective from Ryan LeFebvre, SPC Executive Vice President of Sales The print industry means a lot to me. As a third-generation owner at SPC, I’m heavily invested in helping the industry evolve and grow. Currently, I am the president of Western Michigan...
During our business happy hour meeting on Zoom we invited two very special musical guests, Trish Witkowski from Fold Factory and Matt Scannell, lead singer from Vertical Horizon. Trish shared her favorite SPC direct mail pieces for the informational portion followed...
Neuroscience is the study of the brain and the nervous system, and neuromarketing is the application of this knowledge and understanding to matters of marketing. Kevin Keane, CEO and Founder of Brainsights, a neuromarketing technology and data company, shares five...
The last couple of months have been unlike anything any of us have experienced before, on a personal level and in business. And while COVID-19 has turned many of our worlds upside down, SPC will continue to do everything in our power to ensure our clients’ safety and...
At the age of just 21, Paul LeFebvre received a phone call from his father that he would be taking over the family business. With this much experience under his belt dating back to 1971, Paul has seen it all. To mark his 70th birthday, we asked him a few questions...
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