Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Less than a year ago, the paper market was stabilizing, there was a growing shift to an excess paper supply, and expectations for price decreases were on the horizon. That all changed in Q2 with the sudden spring lockdowns and restrictions, hitting every sector of the...
Businesses today are doing more things virtually than anyone ever could have anticipated, and the print industry is no exception. In order to adapt to current conditions, SPC has developed a workflow method that allows our clients to perform virtual press checks from...
If you would have asked me 10 years ago what industry I would be working in today, I would have never guessed print. I started my print journey my freshman year of college at the University of Wisconsin-Stout, in Menomonie, WI. It was the enthusiasm and passion about...
As we celebrate International Print Day in 2020, SPC is sharing what print means to our family. Use the hashtag #IPD20 to declare your love for print! Please enjoy this short video that showcases the meaning of print within our diverse workforce....
This latest Q&A with Randy Weiler, SPC’s Director of Postal Affairs and Logistics, resulted from the #AskRandyUSPS Live session on Zoom on September 3, 2020, during which Randy answered attendees’ questions about what’s really going on at the USPS. SPC summarized...
One of the most frequently asked questions of SPC is “what ideas do you have to help improve our direct mail results?” In this blog, we highlight response driving ideas like technology integration, tactile engagement, inkjet web technology, and format testing. In...
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...
Coming back to work for a company that I previously interned with was the best decision I could have made. After my time with SPC last summer, I went into my final year of school with the knowledge and experience I gained and had one of my best years academically....
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