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A Quick Look at the Power of Self-Mailers
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Thought Leadership
Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
The Paper Market Unfolded Q4 2021
The paper market continues its rough ride into 2022 as supply and demand are still out of balance. Paper availability has shrunk, prices have continued to rise, options of available stocks have been reduced, and the delivery of paper remains inconsistent. Pent up...
2022 USPS Promotions
Developing a strategy for future campaigns can feel overwhelming—we get it. Staring at a white wall is how it usually starts. Well, how about first looking at where you can save money? What’s this USPS Promotions and Incentives Program about? In 2011, the USPS...
SPC Expands Lettershop Resources with The Acquisition of American Marketing Services
Specialty Print Communications (SPC) added another milestone on its strategic growth path by acquiring the assets of American Marketing Services & Consultants (AMS).Based in Mundelein, IL, AMS was founded in 1976 and provides a number of mail, letter shop &...
As the Digital Cookie Crumbles…Three Questions All Marketers Need Answered Now
Question #1: What are digital cookies? Digital cookies are text files with small pieces of data used to identify your computer when you visit a website. This data is labeled with an ID unique to you and your computer. Cookies let websites remember you, your website...
Ask Randy: December 2021
With the holiday season in full swing, direct mail marketers have their noses to the grindstone trying to get their customers’ pieces in-home, and on time. This is a challenge every year. Certain factors are making it even more challenging this year. This issue of Ask...
9 Smart Steps to Maximize Your Postcard Marketing
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Q&A WITH NEW SPCFUEL STRATEGIC ACCOUNTS EXECUTIVE, GREG WARD
Welcome to SPC, Greg Ward! Over the course of his 14 years of experience in the direct marketing industry, Greg has developed his expertise in consumer data and marketing technology. We caught him for a brief Q&A session. Here’s what Greg had to say: SPC: What...
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