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Thought Leadership
Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Retailers Get More Personal at 2021 CRMC Event
Retailers have been through the ringer. The pandemic forced consumers to quickly change their shopping behavior, their acceptance of in-store vs online shopping and even spending priorities, resulting in a new normal that retail marketers had to quickly define and...
The Paper Market Unfolded Q3 2021
The SPC Q2 Paper Market Update started out with this sentence, “The paper market remains in crisis causing ripple effects across the U.S. Economy.” Current market conditions are essentially the same as they were in Q2. Paper experts have predicted a more normalized...
Rethinking Seasonal Trends in Direct Mail
Competiscan is a service SPC uses to gain custom insights and analyze competitors’ marketing efforts with various companies. It allows us the ability to track a prospect’s current marketing habits, specifically in direct mail and print for SPC’s purposes. SPC recently...
PAPER MARKET UNFOLDED: Q2 2021 FULL REPORT
Executive Summary The paper market remains in crisis causing ripple effects across the U.S. economy. Marketers have been forced to scramble as they identify alternative paper choices, spend more for paper orders, and delay campaigns—just as brands are working through...
Educating the Future of Print with Clemson
The Clemson Graphic Communications program has proven to produce knowledgeable, experienced professionals ready for the work place after graduation. SPC is always looking for ways to grow the future of print and is committed to the success of young professionals in...
The Paper Market Unfolded: Q2 2021 Overview
Marketers across the U.S. are feeling the effects of a struggling global paper market. Supply is currently a huge problem. Not all marketers will get the paper they need for Q3 and Q4 without planning ahead. Lead times have gone from 3-5 weeks to 10-12+ weeks as paper...
Paper Notice: Additional Price Increase
It is disappointing to have to inform you for the third time this year about coated free sheet paper price increases. This new increase will start in June 2021. The increase will range between 6-7% on commonly used coated stocks from Sappi and Verso brands. Sappi and...
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