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Thought Leadership
Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
The Paper Market Unfolded Q2 2022
Rough Waters Remain but Hope is on the Horizon We all wish we had a crystal ball to see the future. The paper market continues to be difficult to predict due to ongoing fundamental stresses at the mills and along the supply chain. We do, however, see initial signs of...
The New At-Home-Shopper Mentality
In 2021 retail e-commerce sales amounted to approximately 4.9 trillion dollars worldwide, according to Statista, a company that provides analysis of markets and trends. This figure is forecast to grow by 50 percent over the next four years, reaching about 7.4 trillion...
A Breakdown of the USPS Price Increases, going into effect after 07/10/22
The anticipated postage price increases have been distributed by the USPS. SPC has the breakdown at a quick glance in this downloadable PDF. Reference this guide as you're planning future marketing mail campaigns that drop after 07/10/22....
THE PAPER MARKET UNFOLDED Q1 2022 (INCLUDING THE LATEST PRICE INCREASES)
2022-A Year of Uncertainty Uncertain is an appropriate word to describe Q1 2022. Although the pandemic appears to be winding down, the effects of it continue to be felt throughout the entire global economy. In the print and direct mail industry, marketers are...
A Quick Look at the Power of Self-Mailers
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The Paper Market Unfolded Q4 2021
The paper market continues its rough ride into 2022 as supply and demand are still out of balance. Paper availability has shrunk, prices have continued to rise, options of available stocks have been reduced, and the delivery of paper remains inconsistent. Pent up...
9 Smart Steps to Maximize Your Postcard Marketing
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