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Will you be attending the National Postal Forum in May and do you anticipate any breaking news? Yes, SPC has a booth at the event and I will be attending. The theme of the event is “Facing the Future Together.” I expect to see fresh new ideas for the mailing and...
1. When will the next anticipated USPS postal increase happen? How will marketing mail of letters vs flats be affected by the increase? The next USPS postage rate increase is scheduled for July 2022. It is projected that the next postage rate increase will be between...
With the holiday season in full swing, direct mail marketers have their noses to the grindstone trying to get their customers’ pieces in-home, and on time. This is a challenge every year. Certain factors are making it even more challenging this year. This issue of Ask...
1. What are the highlight changes in the 2022 USPS incentives as compared to years past? The upcoming USPS Mailing Promotions for 2022 are repeats of previous years. What has changed is the duration for a handful of them and the biggest difference being the percentage...
Yes, the forthcoming August 29, 2021 USPS rate increase is painful. But the USPS threw direct marketers a bone. Did you miss it? The USPS August rate case includes a size adjustment for first-class postcards. Marketers are no longer bound by the content restrictive...
The economic recovery is welcomed yet things remain quite volatile for the direct mail industry and the USPS. While making progress, the summary points below describe a postal organization very much still in transition. The most important three words to both guide and...
The USPS has submitted a request to increase postage rates effective August 29, 2021. Marketing mail shows a 6.6% increase with a 6.8% proposed increase for First Class mail. The notice was filed on May 28 with the Postal Regulatory Commission (PCR) as part of the...
The USPS 10 year plan, unveiled on March 23, 2021, has been presented as the path for the USPS to achieve financial sustainability and service excellence. Items highlighted in the 10-year plan include: Asks for bipartisan legislation in Congress to repeal the retiree...
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