Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Even with the rise of digital marketing over the last decade, mail continues to be the $50 Billion workhorse in the marketing industry, helping drive transactions of all shapes and sizes. And while print and postage costs certainly make it a more expensive channel...
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...
As a leader in the print industry, SPC is dedicated to always staying informed about what’s happening in the world of paper manufacturing. Our clients count on our expertise to achieve a successful outcome for every campaign, and a big part of that is the quality of...
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...
What You Missed In Chapter 1: If you missed my first blog, you won’t know much about me, or the experience I had during my internship last summer with SPC. To give a brief summary, I went through SPC’s well developed, 13 week rotational internship program. During that...
As the first two interns from the University of Wisconsin-Stout’s Graphic Communications Program, we were so excited to join the SPC team this summer! Heading into our senior year of college in the fall, we were eager to gain more experience in the print industry....
At SPC, our work is more than just ink and paper. It’s about the people, personalities, and processes that make up the beating heart of our company. It might look like controlled chaos, but there’s a tried & true method to our madness. Here’s a look behind the SPC...
Direct mail just works. Printed marketing occupies a unique place in the arsenal that marketing teams deploy, complementing and augmenting digital and experiential marketing. The statistics also reinforce the power of printed direct mail. Marketers sell $17 in goods...
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