Q&A with Ryan Guggisberg

SPC’s new Strategic Accounts Executive

What piqued your interest in joining SPC?

SPC is an independently-owned, family-run organization investing in the future and growing faster than anyone else. What’s not to love?

What experience from your previous roles has prepared you for this position?

Joining SPC has reinforced my empathy-based customer approach and helped me bring fresh, impactful ideas to the table. It’s truly remarkable to join such a large team with the same approach and with strong leadership collaboration.

What qualities do you think make someone successful in sales?

Trust and communication. This builds longstanding relationships that can equally break down if execution falters.

What has been the biggest learning experience in your career so far?

Maintaining a customer experience focused on proactive, creative, and solutions-based communication is paramount. Working with like-minded customers creates a force multiplier lifting all boats.

If you could give one piece of advice to someone starting in sales, what would it be?

You’re not in sales. You’re a builder of mutually successful relationships through small tests of trust, which are called jobs. Building trust will increase customer advocacy and your book of business.

Outside of work, what are your favorite hobbies?

The mountains are always calling! Anything that puts boots on the ground, allowing us to appreciate people, culture, food, and nature everywhere.

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